What Makes a Website Valuable?

Posted by: Eric Pakulla on June 16th, 2009

We all know why we have websites, right? Lead generation!

website-sales-strategies-lead-generationWith so many people using the web to find out information before even placing a call to a Realtor, we have to keep our websites up with the times.

I have made my website easy to use and full of information. From links to the MLS system for easy home searching, to a list of what to expect, to a list of preferred providers, to a mortgage calculator, it is all in one place.  I am constantly uploading new listings, price changes, and disclosures for all of my listings.

There is a fine line on providing too much info. Vs. creating a reason for the lead to call.  However, our time is valuable, and I for one want to work with home buyers and sellers that have already done their homework and are ready to sign a listing agreement or buyer agency agreement.

In order for my real estate website to work, I must create a value.  My website also includes local Maryland information on schools, parks, attractions, reviews from past clients, awards, etc. Everything it takes to make a decision that I am the right person for the job.

Visit Eric Pakulla’s website at www.EricPakulla.com.

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One Response on “What Makes a Website Valuable?”

Columbia SC Real Estate

You have got the right idea! It amazes me how many real estate agents have real estate websites that are outdated personal bio sites with no MLS search capabilities.

I picked up 3 first time home buyers in the last week alone from my website. With more and more buyers coming from the Internet, a good informative website is a must.

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