We all know why we have websites, right? Lead generation!
With so many people using the web to find out information before even placing a call to a Realtor, we have to keep our websites up with the times.
I have made my website easy to use and full of information. From links to the MLS system for easy home searching, to a list of what to expect, to a list of preferred providers, to a mortgage calculator, it is all in one place. I am constantly uploading new listings, price changes, and disclosures for all of my listings.
There is a fine line on providing too much info. Vs. creating a reason for the lead to call. However, our time is valuable, and I for one want to work with home buyers and sellers that have already done their homework and are ready to sign a listing agreement or buyer agency agreement.
In order for my real estate website to work, I must create a value. My website also includes local Maryland information on schools, parks, attractions, reviews from past clients, awards, etc. Everything it takes to make a decision that I am the right person for the job.
Visit Eric Pakulla’s website at www.EricPakulla.com.
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You have got the right idea! It amazes me how many real estate agents have real estate websites that are outdated personal bio sites with no MLS search capabilities.
I picked up 3 first time home buyers in the last week alone from my website. With more and more buyers coming from the Internet, a good informative website is a must.
June 19th, 2009 at 4:15 pm