Are you looking for more clients to work with? Most of us are in this challenging real estate market. I recently read that roughly 90% of home buyers are starting their initial research on the internet.

Here are 5 tips to improve your website rankings in Google to increase your traffic.

1.) Figure out what phrases you want to target. Keep in mind that the competition for phrases like ‘your city real estate’ is typically fierce. Depending on your level of expertise, budget and how much time you want to invest in this you may want to choose a less competitive phrase to target. An example of a less competitive phrase in my area would be “St. Armands Circle homes for sale“. It is easier to rank well for that phrase than the more competitive ones. To find search volumes use this
Google keyword tool.

2.) After you have made a list of these phrases. Use them in your title tag. The first three of four words in your title tag should be the phrases that you are trying to optimize for. Only target 1-3 phrases for each page.

3.) Write a good description tag that will compel searchers to click on your website. When you make a search in Google the description shows up under the title of the website. Make your description exciting and better than your competitors.

4.) Write good (and unique content) for each of your pages. Don’t steal the content from your competitors. Google does not like that. Write it yourself or have it written to make sure it is original.

5.) Attract links to your website. This is easier said than done. Go here for a good resource on building links to your website. With all else equal Google will rank site A higher than site B if it has more quality links pointing to it. Google views links to a website as a vote.

In the end, strong, well written and organized pages generally rank higher in Google. Make a commitment to build good pages and garner links.

Give it time and your site will rank better.

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Visit Marc Rasmussen’s website at www.luxurysarasotarealestate.com.

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