Posts Tagged ‘ Yahoo! ’

In SEO, Do Yahoo and Bing Matter? How to Tell.

One of the questions that I get from REALTORS all of the time while consulting is something like this…

“Do I need to worry about ranking in Yahoo and MSN as well as Google?”

“How much attention should I pay to Yahoo and  MSN?”

While the questions vary slightly, the meaning is exactly the same. Each search engine is different. It is one thing to rank really well on one search engine. It is another thing entirely to rank on two (or more). In the past (before Bing and Yahoo announced that Bing would be powering Yahoo), the answer was splendidly easy. Just worry about Google. The rest do not matter. They simply do not have enough market share to matter.

But what about after Microsoft has spent over $100 million advertising Bing as the “decision engine”? What about once Yahoo is powered by Bing? Will they have enough market share to matter then?

A couple of insights are helpful. The first of them is to know how to get a monthly snapshot of the search engine market share. Continue reading this post

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Posted by: Eric Blackwell on October 14th, 2009 under Online Marketing, Technology

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HomeGain Announces Max/Yahoo! Marketing Pact

Max at Center of Yahoo! / Microsoft battle

HomeGain announced today a marketing deal with Yahoo! Real Estate featuring Max, the HomeGain Gorilla.

Earlier this month Microsoft offered to buy Yahoo! for nearly $45 billion dollars.

Google quickly came to the aid of Yahoo!.

Now Yahoo! has another ally, Max! Starting today Max will be appearing in selected spots on the Yahoo! Real Estate channel . (shown left)

To complicate matters, HomeGain has also opened discussions with AOL Real Estate for similar Max placement.

Industry watchers believe that Microsoft’s bid for Yahoo was launched in part because it got word of the pending Max/Yahoo! alliance and didn’t want to get shut out of the Max action.

Max seemed to take all the attention in stride.

“I’m a big gorilla now,” said Max. Continue reading this post

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Posted by: Louis Cammarosano on February 14th, 2008 under HomeGain, Max

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HomeGain Reviews 2007 Accomplishments; Names Gorilla Mascot

We held our first all hands meeting of the year earlier this week at the Hilton Garden Inn in Emeryville.

Boost Buyer Traffic

We reviewed our 2007 accomplishments that included:

  • Completion of yet another profitable year, achieving greater net income than in 2006
  • Continued to attract an average of more than 4 million unique visitors a month, placing HomeGain in the top 5 most visited real estate web sites, according to ComScore and Hitwise
  • Launch of online ordering for BuyerLink
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Posted by: Louis Cammarosano on January 23rd, 2008 under HomeGain, Max

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