Equipped with a few cases of coconut milk and a half dozen jars of jelly beans, Max hit the road today on a â€śWhatâ€™s Your Home Worth?â€ť awareness campaign.
Max has been raising his profile as part of a continuing series of â€śPlan Bâ€ť responses to the Cars.com Superbowl ads back in January.
Since the Superbowl, Max has been seen with increasing frequency on ActiveRain, Inman News, Sellsius Blog and Yahoo! Real Estate.
â€śWe definitely want to emphasize the â€śMax Factorâ€ť in our marketing,â€ť said Louis Cammarosano, General Manager of HomeGain.
â€śWhen Jessica Gopalakrishnan, our Senior Marketing Manager, came up with the idea of sending Max on the road I was hesitant. I know Max, he is a proud gorilla. I was concerned that Max Continue reading this post