Posts Tagged ‘ Yahoo! Real Estate ’

Max, The HomeGain Gorilla Hits the Road In San Francisco and Phoenix

Equipped with a few cases of coconut milk and a half dozen jars of jelly beans, Max hit the road today on a “What’s Your Home Worth?” awareness campaign.

Max has been raising his profile as part of a continuing series of “Plan B” responses to the Superbowl ads back in January.

Since the Superbowl, Max has been seen with increasing frequency on ActiveRain, Inman News, Sellsius Blog and Yahoo! Real Estate.

“We definitely want to emphasize the “Max Factor” in our marketing,” said Louis Cammarosano, General Manager of HomeGain.

“When Jessica Gopalakrishnan, our Senior Marketing Manager, came up with the idea of sending Max on the road I was hesitant. I know Max, he is a proud gorilla. I was concerned that Max Continue reading this post


Posted by: Louis Cammarosano on April 14th, 2008 under HomeGain, Max


HomeGain Reviews 2007 Accomplishments; Names Gorilla Mascot

We held our first all hands meeting of the year earlier this week at the Hilton Garden Inn in Emeryville.

Boost Buyer Traffic

We reviewed our 2007 accomplishments that included:

  • Completion of yet another profitable year, achieving greater net income than in 2006
  • Continued to attract an average of more than 4 million unique visitors a month, placing HomeGain in the top 5 most visited real estate web sites, according to ComScore and Hitwise
  • Launch of online ordering for BuyerLink

Posted by: Louis Cammarosano on January 23rd, 2008 under HomeGain, Max


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