Posts Tagged ‘ Walmart ’

HomeGain Members Only

I recently wrote a marketing piece called Members Only – The Costco Way.

In the article I touted Costco’s extreme focus on its customer and employee satisfaction. Costco spends most of its budget buying merchandise in bulk at wholesale prices for the sole benefit of their members. By aggregating Costco members’ purchasing power, Costco is able to achieve for its members something they cannot do on their own – purchase quality goods at near wholesale prices. Costco does little formal marketing. Its success is based upon the word of mouth of satisfied Costco members.

Costco also treats their employees well. They do not have the union issues that plague WalMart because they provide generous benefits and pay substantially higher than minimum wage. Theft of merchandise by employees at Costco is also low.

By treating their customers and employees well and making them true partners in their endeavor, Costco has been rewarded by their customers with millions of referrals.

At HomeGain we believe the Costco model is worth emulating. Continue reading this post


Posted by: Louis Cammarosano on June 6th, 2008 under HomeGain


How To Manage Online Leads? Astound Them!

I once impressed a CEO in another line of work, distribution, by making a statement regarding a Wal-Mart account – “I don’t want to meet their needs, I want to astound them.”

I know, it sounds like I was kissing up, but I really meant it, it’s how I was trained early on—nothing special, just ingrained into my mental model of doing business.

It’s difficult to practice this over and over with online leads that you could easily dismiss as “not serious” or “just lookers”.

But the trick is to train the mind to visualize each email address as an embodiment—living, breathing people who you are meeting in theory, and, if all turns out well, face to face.

You’ll want to astound those who can make you successful, but first you’ll need to believe.

Having gone from 5% to 20% to, last year, 80% of my revenue coming from the internet, I’m a true believer. When email addresses turn into satisfied, happy clients receiving keys at a closing table often enough, you become a true believer. Continue reading this post


Posted by: Mike Farmer on March 19th, 2008 under Best Practices, Guest Bloggers, Leads, Success Stories

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