Posts Tagged ‘ virtual tours ’

HomeGain Survey Finds Sellers Don’t Focus on What Home Buyers Want When Selecting a Real Estate Agent

HomeGain’s  Home Buyers and Sellers Listing Preferences survey finds home buyers want to see marketing amenities like photos and floor plans in home listings; A majority of home sellers select real estate agents based on fees, web presence and office location rather than on their specific marketing plans

We’re pleased to announce the results of its survey on home buyer listing preferences and home seller listing agent criteria.

HomeGain surveyed over 1,000 home buyers who were asked to rate, on a scale of one to five, the importance of certain home listing amenities and information including, but not limited to, the number of photographs available, neighborhood information, virtual tours and interactive floor plans presented in connection with home listings.

The results show that the most important listings feature (scoring 4.3) buyers want to see is a large number of photographs. The next most important listings feature (scoring 4.1) for buyers are maps that display the location of the listed property.

Top 10 Most Important Property Listing Features for Home Buyers (Cumulative Averages, 1 = Least important, 5 = Most important):

  1. Wide selection of photographs (4.3)
  2. Location of the property on a map (4.1)
  3. Room sizes (4.0)
  4. Floor plans (3.9)
  5. Town name (3.8)
  6. House number (3.57)
  7. Street name (3.57)
  8. Room description (3.51)
  9. 360 virtual tours (3.4)
  10. Information on local services, eg. shops and schools (3.2)

Continue reading this post


Posted by: Louis Cammarosano on April 13th, 2011 under HomeGain, HomeGain Market Data, HomeGain Surveys, Market Trends


Need Conversion: What a Buyer Needs

As I have written before, the term “lead” is a four letter word that somehow became dirty. I have suggested a name change to “need” because converting a client means meeting their needs. First, a look at the buyer.

A buyer needs to:

  1. See ALL the listings the agent sees. This is need numero uno.
  2. Get as much up-to-date information about the listings as possible, including all available public information, without having to hand over name, rank and serial number.
  3. See pictures—lots of them—and video and virtual tours if available
  4. Know all about the neighborhood, amenities, schools, crime, jobs, green space, public transportation and other quality of life issues
  5. Know about any restrictions on use of the property or other legal issues which may impair the quiet use and enjoyment of the home
  6. Know the details of all the comparable homes for sale in the area and recent comparable sales in the area
  7. Have a home inspected by an experienced licensed inspector or engineer
  8. Know their creditworthiness and all about mortgage products they qualify to obtain
  9. Find a home quickly Continue reading this post

Posted by: Joseph Ferrara on August 7th, 2008 under Guest Bloggers


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