After the dot.com bust it appeared the initial promise of the internet was vanquished and the naysayers were right, that only geeks were using the internet and that business on the web couldn’t be conducted for profit.
So much for naysayers. The internet is now used by every bubba, grandma and you-name-it around the world. The internet is fulfilling its promise and rapidly becoming a standard tool of business, advertising and communication.
The argument is over whether real estate agents should be using the internet to conduct business. I’m sure there are successful hold-outs, and it’s probably true that many agents don’t have a comprehensive internet plan to conduct business, but it’s now pretty much a no-brainer that the internet is the place to be for real estate business.
NAR is addressing the issue, agents are getting their own websites, brokerages are putting together plans and every conference, workshop and seminar has something to say about it.
Many of us are way beyond all that and our main concern is just how best to utilize all the possibilities now that we’re in the middle of it. For those just starting, I’d suggest catching up fast by reading blogs like Bloodhound, Agent Genius and, Continue reading this post