OK, that is a pretty pretentious title. Who am I to tell you how to use Twitter? The simple fact is (and it’s one of the true beauties of social networking) there are no “rules” about how to use Twitter. The title, and gist, of this post however, fits in with my previous post, How Not to Use Twitter. That, and Louis has been bugging me to complete this “series”…
Rules or no rules, there are some tips and techniques that you can utilize to increase your chances of “success” on Twitter.
Whoa, “success” on Twitter? How do we define “success”?
Depends. Personally, I think if you are using Twitter for the sole purpose of generating leads (and eventually commission checks), then you are making a mistake and likely wasting your time. If you want to expand your sphere of influence, if you want to get to meet and engage with people from all walks of life, if you want to share and expand your knowledge and increase your “internet presence”, then by all means, utilize social networking tools like Twitter.
Simply put, the “hard sell” doesn’t work in social media. Start with the “I’m a REALTOR!” and “I’m a top producer!” or “Look at my new listing!” talk and people will instantly tune you out (if not outright unfollow or block you). In my opinion, the single best thing to do with a tool like Twitter is use it to engage with people. Ultimately, you can use Twitter to actually meet people “IRL” (In Real Life). And let’s face it, in real life is still the best social network ever, bar none. Continue reading this post