Posts Tagged ‘ Twitter ’

4 Quick Tips to Maximize Social Media in Real Estate

Real estate has always been, and will continue to be, an industry centered on relationships. As such, real estate professionals are poised to exploit social media to further build relationships and their engagement of sphere of influence. However, many agents use Facebook, Google+, Twitter, Instagram, and the other social media sites merely as platforms of ‘marketing’ – and by that it’s merely spouting listings without any real value to the audience.

Here are a few tips based on observations of social media successes and failures:

  1. Be REAL. Don’t just talk about your latest and greatest listings – that’s a surefire way to get your audience to tune you out. Show your personality, relate to people, and be genuine. Be the real you, for better or for worse (hopefully for the better), and customers will respond accordingly.
  2. Continue reading this post

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Posted by: Alex Cortez on December 5th, 2012 under Best Practices, Technology

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HomeGain Survey Finds Top Real Estate Marketing Practices and Preferences

by Louis Cammarosano

Based on responses from over 500 real estate agents and brokers nationwide, referrals ranked as the number one marketing preference among real estate professionals for acquiring new clients, with an overall score of 8.95 (out of 10) for effectiveness. Referrals also ranked number one in the 2011 and 2010 surveys.

Leads from brokers (scored a 5.6) and Events (5.26) ranked second and third, respectively, as most effective marketing strategies, which remained unchanged from 2011.
Online lead generation services (5.19) ranked fourth, jumping four positions from the 2011 survey. Email Campaigns (4.92) and Featured Listings (4.91) swapped positions from the 2011 survey and came in fifth and sixth, respectively.

Postcards and Mailers (4.9) were bumped down from sixth in the 2011 survey to seventh. However, it scored half a point higher in 2012. Craigslist (4.3) and Youtube (4.1) ranked eighth and ninth, respectively. Youtube scored 0.6 points higher than in 2011, helping it jump three spots.

In the 2011 survey, Social Media sites like Facebook and Twitter were grouped into one category. In 2012, each site stood on its own. Overall in 2011, Social Media scored a 3.8. In 2012, Facebook (4.0) ranked 10th, Google+ (3.7) ranked 12th, LinkedIn (3.61) ranked 14th and Twitter (3.43) ranked 19th. The average of these scores is 3.69.

Blogging (3.91) ranked 11th in 2012. This represents a 0.62 increase and a jump of two spots from 2011.

“Despite the hype of social media as an effective marketing outlet, real estate professionals once again voted referrals as the most effective and most preferred form of marketing,” said Louis Cammarosano, General Manager of HomeGain. “Also coming in ahead of social media were in person events, like open houses, mailing of post cards and online lead generation services.”

Top Effective Marketing Strategies for Real Estate Professionals in 2012:

(Cumulative Averages, 1=least likely to use/10=most likely to use)

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Posted by: Louis Cammarosano on October 29th, 2012 under HomeGain Surveys

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Is Online Chat Making a Comeback for Websites?

One of the things that we tried a few years back at our brokerage, was to provide “online chat” on our website for visitors who wanted some quick information. The thought was that it would provide the user a better experience and that we would get many more leads because of it. We thought that the ability to provide an “instant response” would engage customers in conversation. That did not turn out to be the case. So we let the project drift for a couple of years.

So what has changed that may make this strategy become a more effective experience, marketing wise? For starters, many more websites in other industries are using it, so customers are becoming accustomed to it. Customer service off of websites has taken two routes as the battle to balance customer satisfaction while simultaneously reducing costs has raged. The first effort was to go offshore, but that has proven to be less than satisfactory to the user. Keeping a fully staffed 24 hour a day team here in the states was out of the cost range for the companies. Thus the popularity of online chat for support.

Add to that these following trends and we MAY have the making of a new option for real estate agents: Continue reading this post

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Posted by: Eric Blackwell on September 9th, 2010 under Guest Bloggers, HomeGain, Technology

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10 Ways To SEO Your Real Estate Twitter Page

Most people think about social media in terms of socializing and don’t realize that Twitter can be a powerful tool for SEO. Your Twitter account can be optimized for search engines so that you get the best possible value out of your profile. There are a few very simple tricks and a few not so simple tricks that can help you to get the most out of your Twitter account in Google searches. 10-ways-improve-seo-twitter

Here are 10 ways to turn your Twitter account into an Internet searchable masterpiece:

1. Choose an Actual Name and a Relevant Username

Use a Twitter username that includes the keyword you want to rank high for. If you want people to find your Twitter profile when they search for Real Estate, make sure that ‘Real Estate’ is in your name. For example: @EGrealestate.

Do not use dashes, and make it short and easy to remember. You can use your actual name for this or include the keyword again (this does not help with personalizing your account, though).

For current users, you can fix this in your Twitter account by going into “Settings”.

2. Shorten Your Website URL

To accommodate Twitter using only the first 20 characters of your URL, shorten it with bit.ly and get rid of the www. This will allow people to see the link before they click on it. For example: http://bit.ly/BETArealestate.

To change this, go into your Twitter account, click “Settings”, then go to the “Account” page, and then scroll halfway down the page.

3. Write a Short Bio

Create a bio that is short and to the point, but also shows your personality. With only 160 characters to make your personality shine, you can’t waste your time with words that have no search value. Your bio should represent who you are and how you want others to perceive you. This will affect peoples’ decisions for whether to follow you or not. Include your location because sometimes Google will include this. Continue reading this post

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Posted by: Mary McKnight on April 1st, 2010 under Twitter

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Top 10 Most Effective Marketing Strategies For Real Estate Agents

How effective are the different marketing options out there for you as a Realtor? What are other Realtors doing that you aren’t…but should be?

Thanks to over 1,300 real estate agents and brokers who completed the HomeGain Realtor Marketing Survey in December 2009 and March 2010, the results are in! HomeGain today announced the survey results for the top most effective marketing methods of Realtors® in a national press release today.

Top 10 Effective Marketing Strategies for Realtors*:

  1. Referrals (Scored 8.7 out of a possible 10)top-10-marketing-strategies1
  2. Featured Listings (4.8)
  3. Email Campaigns (4.7)
  4. Postcards/Mailers (4.6)
  5. Blogging (4.1)
  6. Online Lead Generation Services (4.0)
  7. Facebook (4.0)
  8. LinkedIn (3.6)
  9. Outdoor Ads (3.6)
  10. Print Ads (3.6)

* (Cumulative Average Scores, 1 = Least Effective /10 = Most Effective)

Referrals

On the survey Realtors indicated that they think getting referrals is the most effective strategy to acquire new clients, with a cumulative overall score of 8.7 out of a possible 10 for effectiveness. Surveyed agents indicated that they will continue to focus on referrals as their leading marketing strategy in 2010.

Featured listings (4.8 effectiveness score) and email campaigns (4.7) were considered the next most effective marketing strategies.

Social Media

The survey shows that Realtors rank YouTube (3.5), Twitter (3.3), banner ads (3.2), pay per click advertising (3.2) and MySpace (3.0) as the least effective marketing methods.

Although Realtors did not indicate Facebook as a top 5 most effective marketing method (scored at 4.9), surveyed agents indicated that they will increase their use of it in their marketing plans in 2010.

2010 Marketing Goals Continue reading this post

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Posted by: Jessica Gopalakrishnan on March 11th, 2010 under HomeGain Market Data, HomeGain Surveys

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HomeGain Nation – Live Real Estate Forum Impresses Agents

homegain-nation-logoThe HomeGain Nation Real Estate event is underway today! With over 100 attendees (real estate professionals), it’s a full day’s worth of strategies, networking and learning from 11 sessions, 4 workshops and 15 speakers. See full agenda

Follow HomeGain Nation on Twitter #homegainnation

What do attendees think of the event so far?

Barbara Tidwell of Keller Williams in Texas (AgentEvaluator National Top Performer 2009) said that she (and her daughter Lisa Rich) “learned so much within the first 2 hours, it’s been the most worthwhile event she’s attended” in a long time, and that she can’t wait to get home and apply it to her business.

Jaime Sparks of Sun Coast Realty, Inc. in Corona, CA commented, “I’m having so much fun, and learning so much that I think this should be a 2-day event!”

“This has been such a valuable event. I’m learning how to optimize my business with my HomeGain products,” added Yulonda Evans of Sessions Real Estate in Oakland, CA.

Videos to be posted in the coming weeks for most HomeGain Nation sessions here on the HomeGain Blog and on YouTube.

Attendees can also post comments and upload photos or videos to Flickr and Facebook.

See more HomeGain Nation blog posts


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Posted by: Jessica Gopalakrishnan on March 1st, 2010 under HomeGain Nation

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