Posts Tagged ‘ Trulia ’

Tablets Poised To Take Homebuying Process To New Levels

Like virtually everyone else on the planet, I’ve finally succumbed to tablet-mania and become an owner … of an iPad. I coupled it with a totally cool Zagg Folio leather case/keyboard combo. Although it’s an incredibly useful tool in so many ways, I’m particularly excited about how it can totally transform the home buying process.

Picture the following:

Not knowing where to start in the search for a great local Realtor, a potential homebuyer from Fremont, California grabs their iPad during their lunch break and loads the Google app. They type in “find a realtor in Fremont, CA” and, at the top of the list, they see “Find Local Realtors® – Research & Compare Realtors Online.” A tap on the link takes them to’s homepage where they can enter their criteria and then search for a top-notch area Realtor – anonymously. As proposals start to come in from Fremont Realtors, they select a few profiles they like, click through to email the agents and ask for interviews with their top three choices. A quick tap on their Starbucks app allows them to share the address of their favorite location with the Realtors and appointments are quickly set up.

Continue reading this post


Posted by: Carl Medford on February 13th, 2012 under Technology


Listing Syndication – Yes or No?

News of Abbott Realty Group’s decision to stop syndicating its listings to real estate aggregators such as Trulia and Zillow renewed the discussion in the industry regarding the value of third-party sites in marketing properties. To summarize the point made by the likes of ABR and Edina, which made the decision in November, is that third-party aggregators take listing information (which is ‘owned’ by the listing brokerage) as content for their sites, which drives traffic to these sites. The resulting traffic then becomes a valuable commodity which can be leveraged into selling advertising, whether to individual agents, brokerages, or add-on services (i.e. moving companies). A consensus among the anti-syndication crowd is that data is often outdated, automated-valuation models (i.e. Zestimates) are inaccurate, and that ultimately these portals are using listings to attract traffic to their sites, so that they can sell those ‘leads’ and ad space to real estate agents.

The flip side of the argument, at least as made by Zillow’s CEO Spencer Rascoff, is that portals such as Zillow are ‘most likely to provide the most exposure to the most buyers,’ which results in listings selling faster and at a higher price. He goes on to say that ‘not putting listings on Zillow, and Trulia is tantamount to abandoning any hope of finding a buyer who is using a mobile device’ (emphasis added by Mr. Rascoff), which would lead one to believe that the big aggregators have a monopoly in mobile technology – a point that many leading innovators could argue against.

Continue reading this post


Posted by: Alex Cortez on February 8th, 2012 under Guest Bloggers

No Comments »

RE Connect Video: What’s the Ideal Online Real Estate Business Model?

duel-listings-cammarosano-inkeninTwo leaders in the real estate industry, Louis Cammarosano, General Manager at HomeGain and Sami Inkinen, Co-Founder & CEO at Trulia, met at Inman Real Estate Connect San Francisco 2009 to debate the best way to create value online.

Cammarosano pointed that HomeGain has a central focus on the agent and spoke of the HomeGain model that has content and platforms designed to connect buyers and sellers to real estate agents.

Trulia’s Inkinen, suggested that Trulia may have more of a central focus on consumers.

Listen to Louis Cammarosano and Sami Inkinen duel their sides about home listings, leads and vision:

What’s the Ideal Online Real Estate Business Model?


Posted by: Jessica Gopalakrishnan on September 25th, 2009 under HomeGain

No Comments »

For Real Estate Agents

Online Marekting Solutions

For Home Buyers and Sellers

e.g., 1250 S Main St, Burbank, CA or 91506
     Search Foreclosures    Search New Homes    Search Rentals    

Blog Categories

Blog Archives

Real Estate Blogs

Top Articles

Recent Comments

Guaranteed LeadsReferral Lead ProgramListings PackageVisits to your WebsiteFind REALTOR®Homes For SaleHome Values