Posts Tagged ‘ startpoint realty ’

Greening Your Real Estate Practice

We’re right at the tip of the iceberg with the Green movement. Greening our real estate practice is not just about being Green ourselves but also understanding where the consumer is coming from so we can better help them. Most home buyers I work with are concerned about some element of Green to some degree or another, but all agree with being more energy efficient.

At Startpoint Realty we are becoming a more eco minded firm — receiving our Green designations, working in virtual offices, sending green trees as closing gifts -– while at the same time going Green can mean looking at new ways of saving money, which we are all doing already in this weakened economy.

Any level of education we as Realtors can add to our profession gives us a competitive edge when working with buyers and sellers. We don’t have to be experts on Green building or everything Green, but we can certainly be ambassadors and become resources of Green.

I prepared a “Greening Your Real Estate Practice” PowerPoint webinar for HomeGain, which has simple but effective tips on what we can do as professionals, getting more involved in our communities and inexpensive ways we can be more of what consumers are expecting from us.

Listen to the GREEN WEBINAR and hear about what you can do (and why) for making your business more Green.

Visit StartPoint Realty website to see how we use virtual offices and transaction platforms and my personal site as a Green resource and Green marketing ideas.

Also visit the HomeGain Green Real Estate site to get more tips.

Jeffrey Bastress, GREEN certified NAR instructor


Posted by: Jeffrey Bastress on May 26th, 2009 under Green Real Estate


HomeGain Radio: Buyer and Seller Expectations

Jeffrey Bastress of Startpoint Realty in Massachusetts is the special guest on HomeGain Radio’s June 3rd show.

Jeffrey discusses how home buyer and seller expectations have changed over the past year, how it’s making things more challenging for today’s Realtors, and what real estate agents and brokers can do to avoid or overcome lost transactions due to this expectation gap.

Listen to Jeffrey Bastress’ call:

Jeffrey Bastress has been a HomeGain AgentEvaluator member for many years, ranking #1 in Massachusetts and nationwide, is a HomeGain Advisor, and a HomeGain Blog contributor.

To hear more HomeGain Radio interviews, plus find real estate articles, survey results and more, visit our Media Center!

Continue reading this post


Posted by: Jessica Gopalakrishnan on June 6th, 2008 under Best Practices, HomeGain Radio

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Why is that Realtor® so successful?

Interested in finding out what other real estate agents and brokers include in their marketing strategies?

Sure, a lot of an agent’s “success” has to do with the market’s condition, but there is a huge amount of magic behind a real estate agent in terms of acquiring leads, converting them to clients, keeping clients and making deals happen.

HomeGain offers a Winning Agent Call every month featuring a new real estate agent or broker. There is a new topic of discussion each time, and hundreds of agents register to listen in for a chance to get new ideas or a fresh outlook.

This month’s Winning Agent Call is with Jeffrey Bastress of Startpoint Realty, who is an an author on this blog.

On February 21, Jeffrey will be discussing his take on “applying a fresh approach to building relationships with buyers and sellers”. Continue reading this post


Posted by: Jessica Gopalakrishnan on February 15th, 2008 under Best Practices, HomeGain

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Six Million And Counting

Today we announced in a press release that received more than 6MM website visits last month, making us the second most visited real estate website to start off the year, according to Hitwise.

We attribute this number to our recently redesigned website and access to tools that allow visitors to:

• Get instant estimates of homes values and connect with AgentView real estate agents to receive information regarding the home selling process

• Find and compare Realtors using AgentEvaluator

• View MLS listings displayed by thousands of BuyerLink™ real estate agents and brokers

• Determine the best home improvements with Home Sale Maximizer

Let’s not forget the latest HomeGain resource, this real estate blog, as well.

On the press release Louis commented: “We are pleased to announce the launch of our guest blogger program that brings to HomeGain some of the best real estate bloggers in the country. To date we have featured Continue reading this post


Posted by: Jessica Gopalakrishnan on February 11th, 2008 under HomeGain

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A Whole Lot More (Part 2)

Part 2 – Your Sphere of Influence (Part 1: Back to Basics)

FSBO’s are home Sellers and Buyers and need a mortgage. (FSBO stands for ‘For Sale By Owner’) 70% of all FSBO’s list with a real estate agent that asks for their business.

If nothing else, they may need other assistance if they find a buyer, like escrowing, contracts, mortgage needs. I would walk up and meet in person as many FSBO’s as you can.

It will open doors and if will open our minds to opportunities otherwise missed. Make 2008 the year to personally meet and talk to 6 FSBO’s a week.

After all, they are easy to find, they are selling a home, and they are eager to hear what you have to offer, and if of benefit to them….new business.

What could be easier? I know, I know….doing nothing is much easier.

Your Sphere of Influence is every one you know or have known. It also can grow by introducing yourself to every one you meet during a day. The cashier, the hair stylist, the UPS man, the Teller, every one.

Why not carry your business cards and hand it to…every one.

Better yet, why not Continue reading this post


Posted by: Jeffrey Bastress on January 28th, 2008 under Best Practices

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A Whole Lot More

Part 1 – Back to Basics

2008 has come full circle to taking the time to build personal relationships with our leads, customers, past clients and new contacts we make.

We have had the luxury of the information highway in all our clients hands and all we had to do was wait for them to call us for help.

We still have the information highway, but reaching out and building relationships once again is the key to our success in real estate in 2008.

I strongly urge you to regularly contact all past clients and simply tell them what your doing and you are there for them. Surprisingly as it seems, they will not refer friends and family if you do not ask them to do so.

In fact, in most cases, they will over look us also if we are not asking for their new business and referrals.

Just letting them know you’re still alive and well is good, and letting them know of your new services is better, and letting them know how they or their friends would benefit greatly from one of your services right now or the near future is the very best.

Past clients are by far the very best source of new real estate business. If you are not contacting them on a regular basis, you are missing the Continue reading this post


Posted by: Jeffrey Bastress on January 25th, 2008 under Best Practices

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