Content Building Blocks
The first month of your real estate blog’s life is the most important.
What you do during the first month can affect the way Google will see your blog for the next year, so it is extremely important to build hyper local, keyword rich content in a structured and cohesive way.
The following are tips to building your first month’s worth of blog content.
Plan to post between 3-5 times a week.
Write “About Me” on Day 1. This includes:
- Your past experiences
- Your Team (if applicable)
- Boast posts: This is my favorite way to let you boast about your talents while couching it in an example and expert advice. As a Realtor, you have the unique ability to solve problems most people feel are overwhelming.
- Talk about your past experiences. People like to know that not only do you understand their problem, but that you have solved the very same problem for other clients. Example marketing helps you to establish your position as an expert and problem solver while also emotionally connecting with potential clients that share a similar problem.
On day 2, select another topic. Work your way down the list on each of the sections and by the end you will have a full blog of hyper local real estate content that WILL get you found on the search engines.
Think writing real estate blog content is like pulling teeth? Continue reading this post