Posts Tagged ‘ social networking ’

Is It Time To Hire A Real Estate Social Media Manager?

I was reading a recent HomeGain article about the relationship between social networking and SEO, and it made me think about the anxiety many real estate brokers must feel as they work hard to position their company and agents for success in this rapidly evolving online world.

Even though agents have been told that they should be blogging, understanding all of the tools, tricks and systems required for implementing an effective Social Media strategy is an overwhelming challenge that most busy real estate agents simply don’t have enough time for.

However, for a real estate company, building a strong web presence must be a priority if they want to help their agents gain a competitive advantage in the local marketplace.

While there are several DIY trail-blazers that are willing to openly share the process of how they failed their way to success on the web, brokerage owners don’t necessarily have the luxury of being able to test a few Internet Marketing strategies until they get it right.

Agents, support staff, listing clients, landlords…. are all counting on their real estate firm to execute an online agenda that provides measurable results.

Continue reading this post


Posted by: Mark Madsen on March 9th, 2011 under Best Practices, HomeGain


The Art Behind Social Media Relationships

Social media relationships are all about comfort level… after all you haven’t even met

The new world of social media allows people to connect initially online, and then hopefully in real life at a conference, event or an arranged meeting. Simply put, the face to face meeting cements the relationship on a tangible emotional level. The operative word is emotion. The social media conversation that leads to a business relationship is conducted primarily through chat, email and a perusal through blogs, Facebook profiles and Tweets. Since there may be no tangible face to face feedback, the emotional criteria for gauging a virtual relationship based on a batch of text-based interchanges is not “what are they saying, what is the content?”, but “how do I feel about this virtual relationship?”. It’s about comfort level.

The art behind social media relationships is to make people feel happy.

If you’re providing valuable content, your readers thank you. If you’re a great joker, your readers laugh. It’s all about good will, and your online presence should mirror this message.

Most people on the social media don’t give a second thought about how they present themselves to the world, living by the “this is how I am, so take or leave it” credo. That’s ok. Just be considerate of the fact that comfort levels can deflate if you’re lauding Glenn Beck in San Francisco, or supporting socially liberal causes in Utah. Labeling is easy to do on the social media because it’s a text-based media; everybody has seen examples of rants that devolve into labeling and context twisting.

If you’re in the business to work with as many people as possible, it’s not hard to make good will a social media objective. Unless of course, you are inclined to work with people who also share your life philosophies… I have heard many stories by folks who have built businesses by being ardent and outspoken in their beliefs, and it seems to work for them.

Pat Kitano will be speaking at HomeGain Nation on Monday, March 1, 2010, about social networking trends and advice for real estate professionals.


Posted by: Pat Kitano on February 25th, 2010 under Blogging and Social Networking


Free 1-Hour Real Estate Event – Only 4 Days Until Ask The Experts


How do you increase business in 2010?

Listen to the experts! Here is your chance to ask a panel of real estate experts questions specific to your business.  Send your questions in advance (via this blog in comments or via email), and ask more questions during the call!

Learning how to drastically improve your business is just a phone call away.


Topic: “Gearing Up for 2010 – What REALTORS® Need To Do Now

When: Tuesday, December 8, 2009

Time: 9am – 10am Pacific / 12pm – 1pm Eastern

Meet The Experts:

  • Eric Pakulla, RE/MAX Advantage Realty, Maryland: “Mastering Internet Lead Conversion”
  • Chris Tesch, ABR, E-Pro, RE/MAX Bryan College Station, Texas: “Propelling Business Through Technology”
  • Patrick Kitano, Domus Consulting Group and Transparent Real Estate Blog, California: Expert For: “Social Networking Best Practices”

Learn more about the experts

See you on Tuesday!


Posted by: Jessica Gopalakrishnan on December 4th, 2009 under Ask the Experts

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Is Social Networking Making You Anti-Social?

When I was just a young pup in the real estate business, a mentor of mine spoke a few words that I’ve kept tucked away in the back of my head to pull out when I need to. 

He wisely spoke, “no matter how you attempt to generate business, it always gets down to going nose to nose and belly to belly with people.”

I can’t help but think about his words many years later as social media has taken a big bite out of my day. Five years ago neither blogging nor tweeting was in my vocabulary and posting photos on Facebook or Flickr wasn’t in the picture (excuse my pun). 

In the last two years, I’ve been to more than a few conferences and attended a whole bunch of technology panels. Heck, I’ve even been a panelist several times myself. What I found is that many of the “experts” may be whizzes at social media but they aren’t experts in real estate.

Don’t get me wrong, I learn a lot from these folks about technology. I take good notes and put what they have to say into practice. But it suddenly occurred to me that something is missing from the resume of many real estate social media speakers and panelists: real estate experience. (As in selling a whole bunch of houses kind of experience.) I worry that newcomers to the business think that social media is the magic bullet when it really should only be a part (maybe a small part) of their prospecting efforts.  Continue reading this post


Posted by: Linda Davis on June 2nd, 2009 under Blogging and Social Networking


Use What I’ve Got

This year, like most, I wrote my business plan between Thanksgiving and Christmas. My overall business strategy includes a marketing plan and a technology plan. For 2009, I added a social media plan. Typically when New Year’s Eve rolls around, I throw in a few New Year’s Resolutions and then off I go, hoping that the year turns out as planned or at least close.

This year my plans and resolutions took on a theme. I didn’t start out with a theme or intentionally create one, and I didn’t even realize I had a theme until I stepped back and took a look.

It appears that “Use what I’ve got” snuck into my business plan when I wasn’t even looking.

Upon review, I discovered that I already have all the tools needed for a very successful 2009.  I have more than enough websites and blogs and I am registered and active on social networking sites like Twitter, Facebook and Flickr. I can boast of all kinds of cool software and I have CD’s, books, and a account full of great links.  My file drawers are crammed with ideas that I’ve picked up at conferences and conventions. 

Unfortunately, I’m not using all of this good stuff to its full potential. If there was a “feature usage meter” on my technology tools, it would probably be reading less than 50%.  I even own software I’ve never used (that would be 0%) and books I haven’t read.  My websites and blogs require tweaking and my social networking profiles could stand an update. The task seems daunting but there is good news about implementing my business plan this year. The plan comes with a much smaller price tag than in the past.

I just need to “use what I’ve got” to accomplish my goals for 2009.


Posted by: Linda Davis on January 6th, 2009 under Best Practices

1 Comment »

Just what are “the basics” anyway?

The market is slow in most parts of the country and how to cope with current market conditions is a hot topic at office meetings, online forums and water cooler discussions.

When I talk to experienced agents and ask them how they are handling the current climate, they usually mention going back to “the basics.” I concur, but it occurs to me that anyone who hasn’t been in the real estate business for more than 5 years doesn’t have a clue of what the rest of us are talking about.

I’ll be the first to admit that for many of us, the past few years were a great ride, but one that didn’t require skills beyond how to deal with multiple contract situations. We worked hard but it was an easy kind of hard, if that makes sense. We didn’t need to worry about “the basics.”

We paddled as fast as we could, worked a lot of hours, and for those of us that were able to put good systems in place, we made a lot of money.

I drove past a little house in Groton, CT yesterday. I hadn’t been by that house in years and the memories of my early career brought a smile to my face. That little house was my very first listing in 1977 from a seller who wasn’t a friend or previous acquaintance.

I can thank “the basics” for that listing Continue reading this post


Posted by: Linda Davis on May 6th, 2008 under Realtor


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