Real estate has always been, and will continue to be, an industry centered on relationships. As such, real estate professionals are poised to exploit social media to further build relationships and their engagement of sphere of influence. However, many agents use Facebook, Google+, Twitter, Instagram, and the other social media sites merely as platforms of ‘marketing’ – and by that it’s merely spouting listings without any real value to the audience.
Here are a few tips based on observations of social media successes and failures:
- Be REAL. Don’t just talk about your latest and greatest listings – that’s a surefire way to get your audience to tune you out. Show your personality, relate to people, and be genuine. Be the real you, for better or for worse (hopefully for the better), and customers will respond accordingly.