In response to feedback from search engine users, Google took a major step in improving the quality of sites listed on Search Engine Result Pages (SERP) with its Panda/Farmer Update. Since then, I’ve heard from many real estate professionals who feel that this algorithmic change actually made it increasingly difficult to rank well for competitive terms. With that in mind, here are a few actionable steps for those looking to stay ahead of the pack:
* In an industry on which webmasters rely so heavily on IDX data for the majority of their content, it is even more critical to provide unique content that others with the exact same IDX feed do not have. The key emphasis being on UNIQUE, which can translate into providing local area/neighborhood information from YOUR perspective, YOUR analysis of statistics and market trends, real estate advice from YOUR view point (this could be easily achieved with Q&A section, driven by questions from visitors). There is a plethora of methods by which to generate unique content, the only limit would be lack of creativity.