Email marketing is another tool to increase business and drive traffic to your website but the emails must be received AND read to have any chance of success.
Here are some tips to smart email marketing:
1. Craft a compelling “grabber” subject line
Like any news article or blog post, the most important part is the headline. Like a headline, the subject line is your first contact with a reader and, like all first impressions, it is critical to craft a compelling reason to open the email. It is even more important with email. Emails are competing with a lot of other emails the reader is trying to cull—the delete button has been humming already before it gets to yours. How will you avoid that death null?
The best subject lines are simple, direct headlines. News or how-to advice seem to work best. Come on ads are removed faster than a weed in Martha Stewart’s garden.
2. Use HTML rather than plain text
Photos are an important part of any story and help get your story across. So is audio and video. They are more interesting than the WOT (wall of text).
3. Use professionally designed email templates
These are usually spam friendly and allow you to customize and brand as you like. Don’t be vanilla. Add links in the message to different parts of your site and measure which attract the most clicks. Continue reading this post
