Posts Tagged ‘ Sellsius Real Estate Blog ’

Three HomeGain Bloggers Named to Inman’s 25 Most Influential Bloggers of 2008 List

Yesterday Inman News released its 25 Most Influential Real Estate Bloggers list for 2008. Three HomeGain bloggers were included on that prestigious list:

Joseph Ferrara

Joseph Ferrara




Joe is HomeGain’s blog school professor and operates the innovative Sellsius Real Estate Blog.


Jay Thompson

Jay Thompson




Jay is a HomeGain Guest Blogger and the founder and blogger behind the Phoenix Real Estate Blog


Nicole Nicolay

Nicole Nicolay




Nicole is a HomeGain Guest Blogger and founder of Effecktive Solutions. Nicole also recently founded  Sacrilicious Marketing with fellow HomeGain Guest Blogger, Mary McKnight.


Congratulations to Joseph, Jay and Nicole!

Louis Cammarosano


Posted by: Louis Cammarosano on October 31st, 2008 under HomeGain


“Ask the Experts” Real Estate Forum

On Tuesday we launched the premier of the “Ask the Experts” live real estate forum. Thanks to our terrific panel of experts, a great turnout and active participation from the audience, the forum was a success!

Overall, participants rated each of the experts with marks of excellence for presentation and content covered. Due to the positive response, we’ll be continuing the series, so stay tuned for future Ask the Experts!

If you weren’t able attend, here’s your chance to hear the valuable information and advice the experts gave out to real estate professionals.

Listen to the full version:

Or, listen to the individual experts here:

Continue reading this post


Posted by: Jessica Gopalakrishnan on August 14th, 2008 under Ask the Experts


“Ask the Experts” Live Forum on Tuesday

In just a few days, on Tuesday, August 12 there is a HomeGain sponsored event taking place that I wanted to make sure all you Realtors knew about. It’s a live phone forum called “Ask the Experts” featuring an exceptional team of experts!

Meet the Experts:

• Joseph Ferrara of Sellsius Real Estate Blog – “Blogging Advice”
• Brian Brady of World Wide Credit Corp – “Mortgage Advice”
• Mitch Ribak of Tropical Realty of Suntree – “Lead Capture and Conversion”
• Jay Thompson of Thompson’s Realty – “Online Presence”

It’s a free call where you’ll get sound advice – and be able to ask these experts questions that relate specifically to your business! There are already a couple hundred people registered, so we are anticipating an interesting and fun event.

See the full email invitation.

Sign up here and we’ll see you on Tuesday.


Posted by: Jessica Gopalakrishnan on August 8th, 2008 under Ask the Experts

1 Comment »

The 10 Dirtiest Email Words

If your email gets labeled as SPAM, it will not get read.

Many seemingly innocent and time-honored ad words are now considered SPAM words or add high SPAM “points” to filters which decide whether to toss an email. You may be using them in your e-mail subject lines without knowing it. Here’s a little help with that.

There are dozens of dirty words but I chose these as my top 10:

  1. Free
  2. Congratulations
  3. Compare rates
  4. Great offer
  5. Order now
  6. Guarantee
  7. Amazing
  8. Increase sales (started by another dirty email)
  9. Dear friend (or your name)
  10. Cash

Other SPAM triggers: Continue reading this post


Posted by: Joseph Ferrara on June 18th, 2008 under Best Practices, Guest Bloggers


10 Smart Email Marketing Strategies

Email marketing is another tool to increase business and drive traffic to your website but the emails must be received AND read to have any chance of success.

Here are some tips to smart email marketing:

1. Craft a compelling “grabber” subject line

Like any news article or blog post, the most important part is the headline. Like a headline, the subject line is your first contact with a reader and, like all first impressions, it is critical to craft a compelling reason to open the email. It is even more important with email. Emails are competing with a lot of other emails the reader is trying to cull—the delete button has been humming already before it gets to yours. How will you avoid that death null?

The best subject lines are simple, direct headlines. News or how-to advice seem to work best. Come on ads are removed faster than a weed in Martha Stewart’s garden.

2. Use HTML rather than plain text

Photos are an important part of any story and help get your story across. So is audio and video. They are more interesting than the WOT (wall of text).

3. Use professionally designed email templates

These are usually spam friendly and allow you to customize and brand as you like. Don’t be vanilla. Add links in the message to different parts of your site and measure which attract the most clicks. Continue reading this post


Posted by: Joseph Ferrara on June 16th, 2008 under Best Practices, Guest Bloggers


Real Estate Radio USA Inquires About Blogging School

Real Estate Radio USA Inquires About Blogging School

Barry Cunningham and Barry Johnson of Real Estate Radio USA invited HomeGain’s Louis Cammarosano and Sellsius Real Estate Blog’s Joseph Ferrara to talk about the new Blogging School for real estate agents.

Listen to the radio show Continue reading this post


Posted by: Jessica Gopalakrishnan on June 12th, 2008 under Blogging and Social Networking

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