Posts Tagged ‘ search engine optimization ’

Is It Time To Hire A Real Estate Social Media Manager?

I was reading a recent HomeGain article about the relationship between social networking and SEO, and it made me think about the anxiety many real estate brokers must feel as they work hard to position their company and agents for success in this rapidly evolving online world.

Even though agents have been told that they should be blogging, understanding all of the tools, tricks and systems required for implementing an effective Social Media strategy is an overwhelming challenge that most busy real estate agents simply don’t have enough time for.

However, for a real estate company, building a strong web presence must be a priority if they want to help their agents gain a competitive advantage in the local marketplace.

While there are several DIY trail-blazers that are willing to openly share the process of how they failed their way to success on the web, brokerage owners don’t necessarily have the luxury of being able to test a few Internet Marketing strategies until they get it right.

Agents, support staff, listing clients, landlords…. are all counting on their real estate firm to execute an online agenda that provides measurable results.

Continue reading this post


Posted by: Mark Madsen on March 9th, 2011 under Best Practices, HomeGain


HomeGain Radio: Holistic Approach to SEO

Eric Blackwell who is the Director of Technology for RE/MAX Properties East in Louisville, Kentucky, spoke with me yesterday from British Columbia where he is speaking at the Real Estate Web Masters Conference to other real estate professionals about SEO.

Listen to our interview about SEO:


J: Eric, what’s the main message that you want to get across to other real estate professionals about SEO (search engine optimization)?

E: I think there is some mystery attached to the term SEO but what it really is creating a website that Google and other search engines would want it to be. It’s a lot of hard work to build a site that has both the reputation and authority that search engines are looking for. A lot of times people think you need to trick the search engines but that’s not necessarily true.

J: Have you found that there common threads between leads and traffic that come from HomeGain, and Pay per Click, and natural search engine traffic?

E: The common thread is that there are best practices that work to effectively “convert” them to clients and then to lifetime customers. Whether you get the lead from HomeGain or other source, the lead has to come into your site and you need to be able to get them to contact you or to be able to contact them – and be able to convert those clients. The more effective you are at that, the better off you’ll be and the more profitable things will be for you.

J: What are some common traps that Realtors might fall into when trying to do SEO marketing?
Continue reading this post


Posted by: Jessica Gopalakrishnan on September 17th, 2008 under HomeGain Radio, Website Strategies


Diversification and a Well Rounded Approach

I have 120 agents in my office. Which means that there are at LEAST that many business plans going on all around me every day. When you throw in the Search Engine Optimization clients that I do work for at EricOnSearch (many outside of the real estate industry), that is a tremendous number of folks I meet whose livelihood depends on marketing and leads. Many of these good businesspeople have had it tough in the past year. Many have had less business than they would have liked. This past weekend, I went through my rolodex of clients, friends and agents in our office. I found something interesting and want to share it with you.

Of the people who were doing TRULY poorly this year, ALL of them had relied on a single source of leads and/or a single marketing channel to drive leads to their business. Seriously.
Many of these good folks had become complacent in getting a lot of leads from a single source, month after month and then it went away and their livelihood was jeopardized. For the record, this included folks who had not continued to invest in their SEO efforts, which is a high risk, high reward sort of thing. I often hear so many people on the web say “Don’t do that, it is a waste of time.” …”Don’t use these guys, they don’t work.” I have heard that…even about HomeGain quite a bit. (Confession time: Used to say it myself…grin). No matter where your business is or how you market, if you are not diverse, you are one market shift away from having a bad year (or even a bad couple of months). Continue reading this post


Posted by: Eric Blackwell on August 4th, 2008 under Blogging and Social Networking, Guest Bloggers

1 Comment »

Another Fine Guest Blogger Joins the Ranks

We’ve been fortunate to have such a great group of Guest Bloggers that we have not added any recently.

That is about to change.

I am delighted to announce that Eric Blackwell shall be contributing to the HomeGain Blog.

Eric Blackwell is Director of Technology for RE/MAX Properties East a real estate brokerage of 120 agents in Louisville, Kentucky. He helps REALTORS reach and assist their clients using Technology and he is the Webmaster of He is passionate about helping REALTORS succeed in their online marketing efforts and leading by example.

Eric also consults on Search Engine Marketing issues and does Search Engine Optimization (SEO) for select clients from his primary blog, He currently writes for several real estate blogs including the Bloodhound Blog,, as well as a columnist for RE/MAX Times Online (an internal blog for RE/MAX Intl.).

Eric lives in Southern Indiana with his wife, Jen, and their four children.

Stay tuned for Eric’s first post on the topic of referral fees! Continue reading this post


Posted by: Louis Cammarosano on July 15th, 2008 under Guest Bloggers


Things losers say: SEO doesn’t matter: How much traffic can you really get for ranking on the first page of Google for a prime term?

OK OK, only a retarded monkey would think SEO doesn’t matter. (Sorry to call out your mentally challenged peeps, Max).

But being on top of Google’s first page totally matters. In fact, I can prove it.

I write a lot about SEO, but what I don’t write about a lot are the results people get by using simple search engine optimization techniques. ROI on SEO is very easy to measure. You measure it in terms of positioning in Google for your prime terms and on the increase in traffic.

And, by virtue of those two simple things you WILL see more leads and if you are a good Realtor you will be able to convert those leads into dollars.

Read also: How to select the best possible keywords for real estate blogs

Remedial Learning: Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic“) search results for targeted keywords. Continue reading this post


Posted by: Mary McKnight on March 17th, 2008 under Guest Bloggers, Website Strategies


The Invasion of the Guest Bloggers Continues – Fresh Perspectives

Some of the best content on real estate blogs today is colorful, controversial and opinionated. Our Guest Bloggers bring a taste of such content to the HomeGain Real Estate Blog and a fresh perspective.

I’m pleased to announce that Mary McKnight of RSS Pieces as the next guest blogger on the HomeGain Real Estate Blog.

Presenting Mary McKnight:

Mary McKnight is a Blogging Evangelist with RSS Pieces, a real estate blog provider. Her specific areas of expertise are search engine optimization, search engine marketing, web 2.0 technologies, website and application development, online promotion and blogging. Mary is a founding member of the self-funded technology startup, RSSPieces, serving the Realtor and Mortgage Broker markets.

The RSS Pieces website,, focuses on helping Realtors learn to write successfully and promote their real estate blogs. Her site has tons of advice, research and tutorials on real estate blogging.

Stay tuned for Mary’s blog post! If you haven’t subscribed already, subscribing to the HomeGain Real Estate Blog will notify you via email when Mary’s article has been posted. Continue reading this post


Posted by: Louis Cammarosano on February 16th, 2008 under Guest Bloggers

1 Comment »

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