Posts Tagged ‘ ’

Baby Boomers Were Not Created Equally

I annoyed a whole lotta folks on Bloodhound Blog. I told everyone that the parents were a better demographic than the kids and the cried heresy! Apparently, Web 2.0 agents have adopted the mantra of the very demographic I suggest they target;

Never trust anyone over 30.

That’s good advice for cell phone companies. If you’re in the real estate or lending business, you might focus your marketing efforts on the cash-heavy, real estate lovin’ Baby Boomers. Now I’m not suggesting you ignore the Gen X and Millennial demographics, I’m telling you they may not be worth your hard-earned marketing dollars until 2015. Ironically, Millenials may very well Twitter through their 20s, having conversations with agents, and turn to their parents for advice when it comes time to make the big home purchase. A Boomer-focused marketing strategy then could have double-barreled results.

Those darned Boomers influence EVERYBODY, don’t they?

I say, “if you you can’t beat ‘em, join ‘em” and it would appear that most online marketers (including Web 2.0 real estate agents) are doing the exact opposite.

I promised to talk about ways to target the Baby Boomers, in a series, and wanted to invite the HomeGain Nation to join in on the conversation before I return to the series on Bloodhound Blog. In Part Two, I reveal that there are actually TWO demographic groups among the Baby Boomer generation: one is pretty well off and one is filled with angst. You can profit from both of them but you better treat them differently. The cool part is that all Baby Boomers LOVE real estate, regardless of their sub-demographic. Continue reading this post


Posted by: Brian Brady on July 31st, 2008 under Guest Bloggers


Whatever It Takes?

While the crowd promotes the power of networks and blogging,
some of them don’t seem to be adverse to doing a little paid search
on Google.

Looks like the 4realz seminars and
the Redfin blog forum are being promoted not just through their vast
Web 2.0 networks but also through good old fashion paid advertising. Continue reading this post


Posted by: Louis Cammarosano on March 1st, 2008 under Blogging and Social Networking


The Failed Promise of Real Estate 2.0

Is RE.Net becoming

In the past three years, we’ve seen plenty of new entrants, lots of Venture Capital money and endless blog posts extolling the benefits of the new transparency that Web 2.0 brings to the real estate industry.

Recently, Realtor Magazine also jumped on the Real Estate 2.0 bandwagon.

Despite the hype, so far I have not seen any empirical evidence that it is working. This may be because the appearance of Web 2.0 technologies coincided horribly with the collapse of the general real estate market.

Or, maybe not.

Perhaps, it may be time to start calling “Dot Bomb” on Real Estate 2.0.

Here’s why Web 2.0 for Real Estate isn’t working: Continue reading this post


Posted by: Louis Cammarosano on February 23rd, 2008 under Blogging and Social Networking, Market Trends


For Real Estate Agents

Online Marekting Solutions

For Home Buyers and Sellers

e.g., 1250 S Main St, Burbank, CA or 91506
     Search Foreclosures    Search New Homes    Search Rentals    

Blog Categories

Blog Archives

Real Estate Blogs

Top Articles

Recent Comments

Guaranteed LeadsReferral Lead ProgramListings PackageVisits to your WebsiteFind REALTOR®Homes For SaleHome Values