Posts Tagged ‘ REBarCamp ’

Is There A Business Case For Using Twitter? (Part 2) — Communication Tool

My business partner Pat Kitano and I have been thinking a lot lately about Twitter. What is it? How will it impact real estate marketing? In my first article, I acknowledged that at first glance, Twitter looks like an enormously fun waste of time. Far smarter minds than mine have made much the same pointtwice!

We believe there is a business case for using Twitter effectively in real estate. I’d like to present several examples here of using Twitter as a communication tool, then follow up later with a more metaphysical discussion.

1. Conferences—Keeping track of the conversation, aka knowing where the cool kids are.

If you’re in real estate and have not been hiding under a stack of open escrows (not likely), you’ll know there were two big industry events last week: Inman Connect, and the REBarCamp pre-conference. Both conferences had an active “Twitterstream” conversation going on, (here for Inman, here for REBarCamp) not a simul-cast, but more of a “parallel-cast” to the actual sessions.

The image below is a sample of the conversation in the parallel-cast during a session on the MLS; note that slight edginess, bordering on rudeness, gets your message amplified: Continue reading this post


Posted by: Kevin Boer on August 7th, 2008 under Guest Bloggers, Twitter

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Real Estate Conference Comparison

Here are my impressions of three different “Real Estate 2.0” conferences I attended this year (also see my chart below):


Inman Real Estate Connect, July 2008 – Traditional industry leaders meet Real Estate 2.0 with Brad Inman. Well positioned in both worlds to balance the twain.

REBarCamp, July 2008 – “Wisdom of Crowds” perspective. Topics tend to diverge suddenly when others take the floor.

RETechSouth, March 2008 – Exclusively Real Estate 2.0, a blogger meet and greet. Best idea generating discussions went over newbie heads.


Inman Real Estate Connect – Well versed in Web 2.0 and can understand where the conversations need to be headed. I generally don’t like moderators who ask too specific questions, panelists want to discuss issues they understand without waiting for the question.

REBarCamp – Although I only participated in two discussions, the “one (amateur) moderator” format makes it hard to control the convo. The standard “Talking Heads” panel method does insure consistent focus on the topic at hand.

RETechSouth – Due to smaller size of conference (120 or so) the dialogue between the audience and Talking Heads provided its own form of moderation. Vibrant discussions as audience members stood in on panel. Continue reading this post


Posted by: Pat Kitano on July 30th, 2008 under Blogging and Social Networking, Guest Bloggers, Market Trends, Real Estate Trade Shows


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