To grow a city you need infrastructure. To grow a Real Estate team you need the same thing.
I say this because my wife Donna and I tried to grow a team before we were ready. I see other Realtors do the same thing we did. They are successful right out of the gate so they want to duplicate that success with a team. The problem is that they do not have the systems and other key growth factors in place to make a “team” successful.
A team needs 4 key items in place before they will be able to grow successfully.
1) A team needs systems in place to handle leads, client care, and all the problems that are inevitable in Real Estate. Without systems the ball will get dropped a lot and everyone will get frustrated. One agent may do very well without systems because of their force of personality or their contact base but this is not something that is easily duplicated. To grow a team you need systems that will allow everyone to duplicate success if they just follow the system!
2) The team needs an adequate amount of leads to keep everyone busy. Without leads Realtors die on the vine. Again, they will get frustrated and begin to drift. Your team needs leads and/or the tools to acquire leads or they will become a group with a bad attitude and it is downhill from there. Continue reading this post