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Tablets Poised To Take Homebuying Process To New Levels

Like virtually everyone else on the planet, I’ve finally succumbed to tablet-mania and become an owner … of an iPad. I coupled it with a totally cool Zagg Folio leather case/keyboard combo. Although it’s an incredibly useful tool in so many ways, I’m particularly excited about how it can totally transform the home buying process.

Picture the following:

Not knowing where to start in the search for a great local Realtor, a potential homebuyer from Fremont, California grabs their iPad during their lunch break and loads the Google app. They type in “find a realtor in Fremont, CA” and, at the top of the list, they see “Find Local Realtors® – Research & Compare Realtors Online.” A tap on the link takes them to’s homepage where they can enter their criteria and then search for a top-notch area Realtor – anonymously. As proposals start to come in from Fremont Realtors, they select a few profiles they like, click through to email the agents and ask for interviews with their top three choices. A quick tap on their Starbucks app allows them to share the address of their favorite location with the Realtors and appointments are quickly set up.

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Posted by: Carl Medford on February 13th, 2012 under Technology


Listing Syndication – Yes or No?

News of Abbott Realty Group’s decision to stop syndicating its listings to real estate aggregators such as Trulia and Zillow renewed the discussion in the industry regarding the value of third-party sites in marketing properties. To summarize the point made by the likes of ABR and Edina, which made the decision in November, is that third-party aggregators take listing information (which is ‘owned’ by the listing brokerage) as content for their sites, which drives traffic to these sites. The resulting traffic then becomes a valuable commodity which can be leveraged into selling advertising, whether to individual agents, brokerages, or add-on services (i.e. moving companies). A consensus among the anti-syndication crowd is that data is often outdated, automated-valuation models (i.e. Zestimates) are inaccurate, and that ultimately these portals are using listings to attract traffic to their sites, so that they can sell those ‘leads’ and ad space to real estate agents.

The flip side of the argument, at least as made by Zillow’s CEO Spencer Rascoff, is that portals such as Zillow are ‘most likely to provide the most exposure to the most buyers,’ which results in listings selling faster and at a higher price. He goes on to say that ‘not putting listings on Zillow, and Trulia is tantamount to abandoning any hope of finding a buyer who is using a mobile device’ (emphasis added by Mr. Rascoff), which would lead one to believe that the big aggregators have a monopoly in mobile technology – a point that many leading innovators could argue against.

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Posted by: Alex Cortez on February 8th, 2012 under Guest Bloggers

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Are You Prospecting Glocally? More Specifically, Globally and Locally?

Per the Certified International Property Specialist (CIPS) course “Local Markets”, glocally means:

  • Awareness of the opportunity in your marketplace
  • Knowledge of the market dynamics
  • Outreach to potential clients, customers and other real estate professionals

Despite the present market conditions, the process of globalization continues to persevere as reported in The National Association of Realtors® report “2010 NAR Profile of International Home Buying Activity” released earlier this year.

At the 2010 REALTORS® Conference & Expo in New Orleans they recently awarded the largest number of CIPS designations with 460 NAR members receiving the Certified International Property Specialist designation.

The numbers are big; $66 billion of U.S. residential property was sold to International buyers since March 2009. The median purchase price of these properties was $219,400, 26% higher than the overall median sale price of existing homes. 55% of International buyers used cash to cover the full purchase price.

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Posted by: Brian Kinkade on December 7th, 2010 under Best Practices

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My iPad Excuse

This is my first blog post as a contributor on the Home Gain Blog. I appreciate the opportunity
to join the ranks of some of top-notch writers in the real estate industry.

I will admit it… I’m an Apple junkie. I drink the kool-aid and I drink it often. I’m one of those guys that clear my calendar for all the apple press events. I get excited every time I see my friend Steve Jobs walk out on stage with his black t-shirt and jeans.

When Apple announced the iPad I knew it was going revolutionize the tablet market. Of course I had it on pre-order and I rushed home from showing houses that Saturday afternoon to find it sitting nicely on my front porch (thanks FedEx). Of course, sitting on the couch playing with iPad was fun, but I wanted to get out and show it off! So, I whipped it out at my local Starbucks that week. I cannot tell you how many times I’ve been interrupted as people stop to ask me “What is that?”, “Is that the new iPad?”, or “How are you liking that iPad?” This one tech gadget is a people magnet! Continue reading this post


Posted by: Ryan Crozier on December 1st, 2010 under HomeGain


How Listening to the Wrong “Experts” Almost Ruined My Real Estate Career

Bad advice number 1

“Dont pay for leads.” “You are crazy if you pay for leads.” “The leads you receive are worthless.” “You can generate your own leads if you are worth your salt in real estate.” 

I listened to this one for awhile. It did make sense, at first. I was working day and night to try to generate my own leads and I got plain burned out. So, I decided to give HomeGain a try. Technically, yes, I am paying for leads. Oh it is so nice to have leads come to me instead of spinning my wheels. Now I have time for other things like, meeting people!

Bad advice number 2

This one is very controversial. “Don’t pay for enhanced listings on”

I listened to this one from some very well respected folks in the industry. Well, I got a really nice listing and I gave in and got the enhanced listing package. I grew very tired of trying to explain to sellers why their listings aren’t showing multiple pictures. “Suzy Seller down the street has an enhanced listing.” Sellers don’t care about the politics of They just want to ooh and aah over the listing on They will go there to check on it. Even if you give them a hundred other websites to look at, they WILL check And I do get leads from Good ones.

Bad advice number 3

“Blogging is a waste of time.” “You are a Realtor not a blogger.”

Ok, I admit I am not a blogger. I try to blog. I am a real estate broker who happens to blog. I blog my listings and real estate news. Maybe a few jokes and community news now and again. It is very eclectic. It is MY blog. I can do whatever I want, darn it. Now I am even blogging on multiple sites. And the sweet majic is…..SEO! Can you say number one on Google? Continue reading this post


Posted by: Heather Lawson on March 27th, 2009 under Best Practices, Realtor


“Ask the Experts” Real Estate Forum

On Tuesday we launched the premier of the “Ask the Experts” live real estate forum. Thanks to our terrific panel of experts, a great turnout and active participation from the audience, the forum was a success!

Overall, participants rated each of the experts with marks of excellence for presentation and content covered. Due to the positive response, we’ll be continuing the series, so stay tuned for future Ask the Experts!

If you weren’t able attend, here’s your chance to hear the valuable information and advice the experts gave out to real estate professionals.

Listen to the full version:

Or, listen to the individual experts here:

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Posted by: Jessica Gopalakrishnan on August 14th, 2008 under Ask the Experts


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