Melbourne and Brevard County Florida Real Estate Market Update

Mitch Ribak of Tropical Realty of Suntree, Florida provides mid-year update

Mid-year Brevard County Real Estate Internet Marketing Numbers are in!

Well it’s been a crazy year so far here in Melbourne, Florida and my real estate agents have been as busy as ever. Even though the real estate market is terrible here in Brevard County, Florida, Tropical Realty of Suntree is holding its own and is neck and neck with two other companies for first place in total closed transactions.

As most you out there, I’m sure you are showing a ton of customers just to get one home buyer. They are certainly taking their time making their home buying decisions. Where are those old glory days?!

Since I’m always talking about Internet Marketing, Lead Capture and Lead Conversion, I figured I would share with you our stats for the first half of the year. There are two reasons I want to share this info.

Firstly, I am proud as a father of my Agents and my staff (my kids). They have worked their tails off this year to keep their careers in line. They don’t want to hear about a bad market, they are making the best out of it. In fact, we wrote 35 homes for sale contracts this month which is a new record since our opening in 2005!

Secondly, I want you all to see the possibilities of what happens when you really dedicate your business to Internet Marketing. And yes, HomeGain’s Buyerlink program is a big piece of our success. Gone are the days where I spend two hours each day managing my keywords. So thanks to my awesome Agents and thanks to HomeGain for having the BuyerLink program!

Ok so here is what we got: read more

Posted by Mitch Ribak on Jul 03, 2008 under Regional

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Don't believe everything you read – Call your Internet real estate leads!

I read an article today that Realtor.org put out talking about the 6 best practices of online leads. The author is a great guy and knows his stuff. However, he misses the boat on this one.

He spends a good amount of time discussing how important it is not to call your leads. This is completely wrong. As most of you know my Internet program through either 100MPH Marketing or my eHomes Realty Network, the reality is if you are not calling your leads which supply a phone number, you are letting buyers and sellers slip through your fingers.

The worst thing you can do is not make use of the information you are given to help your customers buy their home.

Of the over 20,000 people we have in our database, I can probably count on one hand the amount of times a person who supplied their phone number to us that was upset when we called.

In fact this is what we normally hear: “You are the first Realtor to actually follow up with us.” They are very excited and happy to talk about their real estate needs!

When I first started figuring out Internet leads back in 2002, I didn’t make phone calls. I only corresponded with people that contacted me. My first year of Internet Marketing I sold over 50 homes, but more importantly I lost more than 50 sales by not making phone calls. read more

Posted by Mitch Ribak on Jun 19, 2008 under Best Practices, Leads

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Do You Truly Understand What a Landing Page Is?

I spent some time today looking at other real estate agent websites and landing pages both of HomeGain clients and in the search engines. I will say that most HomeGain agents are doing it correctly or are close.

However, this email is really for the others who are not doing it right, or if you are marketing on the Internet and still use your home page as your landing page.

It’s amazing to me how many Realtor and Broker sites don’t even try to capture names, emails, and phone numbers. Their [home buyer and seller] visitors come to their websites, use their tools, and then call another agent.

Firstly, do you understand what a landing page is?

I know, some of you might be smirking right now, but there are a lot of people that don’t have any idea what that means. A landing page is the page in which a customer coming to your site lands on.

For instance, if a customer comes to your site from the Internet and when they click on a link they end up on your home page, your home page is your read more

Posted by Mitch Ribak on Jun 03, 2008 under Website Strategies, BuyerLink

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HomeGain Radio: Lead Capture and Conversion

Mitch Ribak of Tropical Realty (a HomeGain Advisor and a contributor on this blog) is the special guest on HomeGain Radio.

Mitch gives advice to real estate agents and brokers for how to get leads, especially via the Internet, and how to convert a higher volume of leads into clients.

Listen to Mitch’s advice for real estate agents:

During the call, Mitch mentions how HomeGain’s marketing program, BuyerLink has helped deliver more consumer traffic to his website and boost his business.

Stay tuned for more HomeGain Radio interviews!

Mitch Ribak is the Broker/Owner of The Mitch Ribak Real Estate Team, Tropical Realty of Suntree.

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Posted by Jessica Gopalakrishnan on May 09, 2008 under Leads, HomeGain Radio

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