Posts Tagged ‘ real estate ’

HomeGain Increases Number of Home Listings to Over Two Million

HomeGain partners with RealtyTrac , Point2Agent, New Home Source, and to share over two million listings of foreclosures, existing homes, new homes for sale, and apartment rentals; HomeGain also unveils redesigned home page

by Louis Cammarosano

HomeGain, a leading provider of online marketing solutions that connects real estate agents and brokers with home buyers and sellers, recently announced new partnerships that increase the number of foreclosures, existing homes, new homes, and apartment rental listings to over two million.

HomeGain’s partnership with RealtyTrac provides over 1.4 million foreclosure listings and pre-foreclosure homes from over 2,200 counties in the United States. Point2Agent provides over 550,000 existing homes for sale listings nationwide. New Home Source brings new home listings from over 8,000 communities from over 500 home builders., the leading online apartment resource, offers rental information from apartment properties across the country.

Home buyers and sellers who visit will also notice a redesigned and more user-friendly home page. The three-column layout remains intact but has a fresh new look. HomeGain’s redesigned home page now makes it easier for visitors to search homes for sale. A navigation menu has been added to the top of the page, along with a new search form that provides access to over two million real estate listings. Users can access HomeGain’s find and compare real estate agents product and home values tool from the home page.

“A redesign of the HomeGain home page was long overdue, especially as we have added an enormous amount of listings and other real estate content over the past year”, said Louis Cammarosano HomeGain’s General Manager. Kudos to our product development and technology teams for implementing the sleek design which enables users to easily search our two million listings and other real estate content.”


Posted by: Louis Cammarosano on November 13th, 2012 under HomeGain


4 Obstacles in the Way of Selling Your Home

Whether or not the market is in your favor, you may be self-sabotaging your home sale if you’re making some common mistakes. Simple errors can engage you in a real estate catch-22: wanting to sell your home, but making it difficult to do so. In order to save you from preventing the sale of your own home, here’s a list of four obstacles that may be in your way – and how to push them out of your path:

1. A Cluttered Home
Any potential home buyer wants to see his future space as a clean canvas, full of furniture and simple décor, but not muddled by all your worldly possessions piled on the floor. Make sure you do adequate cleaning, and to eliminate any extra clutter you want to keep, consider a self-storage unit. Companies, such as StorageMart, often have customers renting storage units to clear out clutter while their home is on the market.

2. Hanging Out at Home
Although you may be eager to see and hear the goings-on during showings and open houses at your own home – and simultaneously don’t want to have your regular at-home routine disrupted – you are standing in the way of your home’s sale if you stick around too much. It can be uncomfortable and awkward for potential buyers to view your space under your watchful eye. They won’t make honest comments about their feelings about your house, and their feelings themselves may be altered by your presence – and not in a good way. Take a step back and let your real estate agent do the work as you walk away for a short time.

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Posted by: Guest Contributor on October 31st, 2012 under Best Practices, Guest Bloggers


HomeGain Survey Finds Top Real Estate Marketing Practices and Preferences

by Louis Cammarosano

Based on responses from over 500 real estate agents and brokers nationwide, referrals ranked as the number one marketing preference among real estate professionals for acquiring new clients, with an overall score of 8.95 (out of 10) for effectiveness. Referrals also ranked number one in the 2011 and 2010 surveys.

Leads from brokers (scored a 5.6) and Events (5.26) ranked second and third, respectively, as most effective marketing strategies, which remained unchanged from 2011.
Online lead generation services (5.19) ranked fourth, jumping four positions from the 2011 survey. Email Campaigns (4.92) and Featured Listings (4.91) swapped positions from the 2011 survey and came in fifth and sixth, respectively.

Postcards and Mailers (4.9) were bumped down from sixth in the 2011 survey to seventh. However, it scored half a point higher in 2012. Craigslist (4.3) and Youtube (4.1) ranked eighth and ninth, respectively. Youtube scored 0.6 points higher than in 2011, helping it jump three spots.

In the 2011 survey, Social Media sites like Facebook and Twitter were grouped into one category. In 2012, each site stood on its own. Overall in 2011, Social Media scored a 3.8. In 2012, Facebook (4.0) ranked 10th, Google+ (3.7) ranked 12th, LinkedIn (3.61) ranked 14th and Twitter (3.43) ranked 19th. The average of these scores is 3.69.

Blogging (3.91) ranked 11th in 2012. This represents a 0.62 increase and a jump of two spots from 2011.

“Despite the hype of social media as an effective marketing outlet, real estate professionals once again voted referrals as the most effective and most preferred form of marketing,” said Louis Cammarosano, General Manager of HomeGain. “Also coming in ahead of social media were in person events, like open houses, mailing of post cards and online lead generation services.”

Top Effective Marketing Strategies for Real Estate Professionals in 2012:

(Cumulative Averages, 1=least likely to use/10=most likely to use)

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Posted by: Louis Cammarosano on October 29th, 2012 under HomeGain Surveys


Portable Home Alarm Systems for Real Estate Agents

Vacant homes can be a security risk for both agents and customers. However, there are options to keep you both safe. More real estate agents are turning to portable home alarm systems to help minimize these risks. While considering alarms, it is important to do what you can to keep the home from being a target. Security is best done in layers.

Secure in layers
Consider the first layer of home security while staging a vacant home; it is important to maintain a “lived-in” look from the street. This can be done by putting lamps on timers or using basic home automation lamp modules that turn on and off at different times. Put porch lights on a dawn-to-dusk sensor, to illuminate the front of the home at night. A porch light left on all day is a dead giveaway for a vacant home.

Keep the yard landscaping clean and trimmed and gates locked. Enlist the neighbor’s help if appropriate. Asking them to help keep an eye on the house, parking in the driveway periodically and contacting you if there are any concerns. Building relationships with neighbors may benefit you in the future, and it gives the neighbors a sense of community in their neighborhood.

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Posted by: Guest Contributor on October 29th, 2012 under Technology


Everyone Pays For Leads

I have been an avid HomeGain user since I started in Real Estate and was thinking recently about why I use them and how other real estate agents gain their leads. Following this train of thought I came to the conclusion that everyone pays for leads one way or the other. Some do it through Homegain while others may “farm an area” sending out post cards, flyers, and other forms of “touch” to an area. Some choose to pay for their leads by advertising in the local newspaper or on a billboard. In the end we all pay for leads!

The question is: What is the most cost efficient method to garner your leads?

We choose to use a couple of the HomeGain products for leads. One sends potential customers directly to our idx to search for homes in Columbus, GA where we capture them in our website backend. Another product gives us a chance to compete for buyers and sellers through the HomeGain system. Either way the goal is to gain clients for our business. We have found both of these methods to be very effective and for that reason have continued to use both products for about 8 years now.

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Posted by: Wayne Long on September 4th, 2012 under Best Practices


Real Estate 360 Live With Louis Cammarosano 7/23/12

On Monday July 23, 2012, Louis Cammarosano, General Manager of HomeGain, was a guest on the Real Estate 360 Live radio show on The Big Talker 1580 WHFS AM, hosted by Ryan Sloper.

Listen to the show.

Part 1 (14:42)

Ryan discusses the Spanish debt crisis. Ryan and Louis discuss the low interest rates of German and US bonds. Louis notes that the low rates highlight investors’ demand for “safety” even though yields are below the stated official inflation rate. Louis notes that because rates are artificially low, it is good for those who want to take out long term low interest mortgages.

Louis and Ryan note that the US interest rates are being kept low because the US government can not afford to pay its debt if interest rates were higher. Louis notes that the US treasuries becomes by default the safe haven because the US is the largest sovereign and also because gold, silver and real estate (arguably safer investments) are more thinly traded and less widely held.

Louis notes that even municipal bonds are being preferred by investors seeking safety even though municipalities have limited means of raising revenues and are bankruptcy risks.Louis notes that Spain’s 7%+ interest rates are an example of what a sovereign must pay if its investors are concerned about its inability to pay principal and interest back.

Louis notes that the US rates are not near 7% because the US can print the difference. Louis notes however by doing so becomes in effect a default as the investors received debased currency in return. Louis notes that low interest rate punish savers who would help their economy by savings and that low interest rates encourage consumption which does not help the economy because people consuming are doing so with borrowed money.

Louis notes that the low interest rate environment helps the banks, the government and the rich. Louis notes that perhaps deflation is preferable for those on fixed incomes. Louis notes when prices go higher the only way to afford higher prices is to take out a loan.
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Posted by: Louis Cammarosano on August 1st, 2012 under Louis Cammarosano on Real Estate Radio

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