Most real estate agents today are inundated with emails from other agents advertising their new listings. Some days I‚Äôll get 20-30 of these emails and another 10 or so directly to my spam folder. I wish they would all go to my spam folder because that is exactly what they are ‚Äď spam.
Just for reference, let‚Äôs take a look and remember what the definition of spam is when referring to email solicitations. I‚Äôm sure they believe these to be a great use of the ‚Äúnew technology‚ÄĚ known as email, but, really it‚Äôs nothing more than spam.
As agents, we already have all of these listings available for home buyers in the MLS and that does nothing to mention that buyers can find these great new listings and reduced properties simply by searching through the MLS on agent websites, broker websites, realtor.com, and all of the other 3rd party aggregator websites where buyers are searching for homes.
If I receive them, I immediately unsubscribe myself from this innovative use of spam, er, technology. The biggest reason for this is the fact that they are non-targeted to me and my market and the sheer volume makes it impractical for me to try to keep them in my mind.
Since I‚Äôm receiving so many of these emails on a daily basis, how can any agent possibly believe that I am interested in looking at this unsolicited regurgitated information from the MLS listings posted in these emails?
On listing appointments, I specifically tell my potential clients that we do not communicate with agents via spam, er, new listing emails because they are ineffective and a tool only used by agents who don‚Äôt actually understand how to effectively utilize technology to market listings to agents and directly to buyers.
Let me offer some solutions to effectively utilize some of the real new technologies to help market homes for sale rather than sending bulk messages to people who don‚Äôt need the information. Continue reading this post