Who Moved The Ends?
Itâ€™s a popular line when giving directions. â€śYou go to the end of the block and turn left.â€ť And itâ€™s hard to go wrong. After all, the end isâ€¦the end. When you get there you know what to do. Because itâ€™s the end.
Except when they move the ends.
Itâ€™s like the proverbial â€śpot-o-goldâ€ť at the end of the rainbow. If youâ€™ve ever triedÂ toÂ find it (and I did as a kid!), then you discover a very disturbing fact. The end of the rainbow keeps moving. The closer you get, the more it moves away. Itâ€™s kind of like the current real estate market.
Someone keeps moving the ends.
I just read an interesting post entitled â€śHow do you get back to the basics when the basics have changed?â€ť Great question! And I can totally relate. In our office meeting just yesterday we got into a lively discussion between the techies and the tech-nots. The argument was based around the idea that technology is critical to the markets of the future. The techies were advocating websites, email blitzes, SEO, Facebook, Twitter, internet leads and so on. The tech-nots were out there pounding on doors, holding open houses, networking at local events and advocating face-to-face contact. I sat in the back corner and listened with interest â€“ both sides were advocating their side at the exclusion of the other. Guess what? Continue reading this post