Posts Tagged ‘ real estate leads ’

Learn Lead Conversion Strategies at HomeGain Nation

Have you ever wondered how to really capture and convert leads?

Have you read posts on here from me and others that are getting tons of sales each year by using HomeGain’s BuyerLink product along with great lead conversion systems?

Do you want to add 12 sales, 24 sales or more a year to your bottom line?

homegain-nation-logoIf this sounds good to you, then let me show you how. In one week from today, on March 1, at the HomeGain Nation event in San Francisco, get ready to learn the tricks and secrets of lead conversion.  I have spent the last 8 years working to increase our lead capture and conversion rates.  It’s not rocket science, but it does take a strong work ethic and a great solid system to make it happen.

I will demonstrate how to capture leads and more importantly how to turn those leads into customers for life.  This is a step by step process that I have developed so that my agents, regardless of experience.  It’s all in the systems and on March 1, I’ll be revealing this for you to learn.100mph-book-image-mitch-ribak

By this time next year you will be having your best year in real estate.  Why?  Because the system I teach works.  This past year we sold 311 homes with 90% or more of those from the BuyerLink product we buy from HomeGain. Our goal this year is 425 home sales.

I’ll be giving away a few copies of my new book, of which Louis Cammarosano (General Manager at HomeGain) wrote the foreword, titled “100MPH Marketing for Real Estate“.

See you there!

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Posted by: Mitch Ribak on February 22nd, 2010 under BuyerLink & AIMS, HomeGain Nation, Leads

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Distribution of Leads To Team Members – The Other Side Of It

It’s been a pretty busy time here at Tropical Realty in Melbourne Florida since we got back from the HomeGain Nation Conference. Business is going great and my Realtors® are busy as always.  Our system of creating all our leads for our agents is a true win in every aspect of my business.

snake-distrust-agent-real-estateHowever, there is a down side to this and if you don’t protect yourself while you build your team, it could cost you thousands of dollars!

So what am I talking about?

I’m talking about having a written agreement between you and your agents to ensure that you, the team leader or brokerage, own the leads.

This past week we dealt with a real estate Agent who left our office to take a full time job as an assistant for a broker. She did everything correctly by coming to me and letting me know she was leaving because she couldn’t afford to be a Realtor anymore.  She was one of our less successful Realtors who had a lot of potential, but never really put the effort needed into becoming successful.  I did like her and feel bad for her though so I kept her leads flowing (big mistake).

So lesson one is to never let your emotions guide your business.

It’s very important that you take all emotion out of any negotiation and run your business as a business.  Be strong and cut leads off from Agents if they don’t produce.  End of story. Continue reading this post

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Posted by: Mitch Ribak on September 22nd, 2009 under Leads

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A Snapshot of My Internet Leads

I thought it would be worthwhile to show agents, particularly HomeGain BuyerLink and AgentEvaluator members, some true stats of Internet leads (from one Realtor to another).

stats-leads-analysisMy goal in gathering this data was to discover  home buyer tendencies.  I randomly took 100 of our sales this year to come up with the following stats.

I figured it’s roughly 50% of our sales this year and would be a great sampling.

The main findings were the following:

Average Number of Days to Purchase: 180.5 days

Quickest Sale: 5 days

Longest Sale: 539 days

(Last year we had approximately 20 sales from leads that were from the year 2004.)

Number of Closed Leads with Phone Numbers: 88

Number of Closed Leads with no Phone Number: 12

(This is a tough number to quantify as many of our Agents put the phone numbers in the CRM once they have obtained it.  When I worked on this stat two years ago, we were at 25% of our sales came from leads with no phone number.  I believe we are most likely still around that level.)

Continue reading this post

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Posted by: Mitch Ribak on July 24th, 2009 under BuyerLink & AIMS, Leads

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It’s All About the Leads

I’ve been selling real estate for over eight years now and have had the privilege of observing both successful and unsuccessful Realtors. I have worked in the same office with and have been involved in transactions with some of the top producers in my area.

One thing I have observed about their business is that their lead generation is mostly systematic. Not all of them receive their leads the same way but the big producers have built up a consistent lead generation system where most of their clients contact them. Of course, there are successful Realtors who are out door knocking and cold calling but the largest producers seem to be chased and not chasing.

Where to Get Leads?

There are many ways to “skin a cat”. Realtors can farm geographic areas, build a web presence, advertise in print, use direct mail, purchase leads, or network with their sphere of influence. All of the avenues can lead to success. You just have to decide which of them work best for you. Non computer savvy Realtors barely know how to turn on a computer so they might not be suited to focus on the web. A new agent with few contacts may find it difficult to live off of their sphere of influence. There are very successful agents out there in virtually every market using one or all of these avenues to garner leads. If you do just one of these extremely well you will generate plenty of leads.

Goal: Be Chased, Don’t Be Chasing

If you have been in the business long enough you have probably cold called or door knocked. Some love it while the majority of the agents I speak with generally do not. Your ultimate goal as a Realtor is Continue reading this post

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Posted by: Marc Rasmussen on November 26th, 2008 under Best Practices, Guest Bloggers, Leads

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The Cost of Internet Success

 

I know that there are so many of you out there who read this blog and are excited about taking your business to the “next level” by using the Internet. 

Lately, at The eHomes Realty Network, I have been getting a lot of inquiries about the cost to get your Internet business off the ground.  Below are your basic costs to get going.  The marketing program you choose will vary from area to area. 

Website

I’m a big believer in using “template websites”.  There are many choices in custom websites also, but I prefer to put my money into marketing and generating business.  Most template websites are 90% customizable, affordable and already have a ton of generic content.  You can easily spend $10,000 – $20,000 on a custom site. 

IDX

Over 90% of the real estate leads we capture at Tropical Realty of Suntree are from people registering to view home listings on our website.  I highly recommend an IDX vendor versus your free MLS providers IDX.   There are multiple IDX companies available.  HomeGain offers an IDX website with their AIMS product. We will be launching our 100MPH Marketing Software in about a month for the state of Florida.  However, it won’t be available nationwide for some time.  I also recommend iHomefinder.com. Their tool is very easy to use, reliable and has a good capture mechanism. 

Pay Per Click

Using pay per click can be very costly if you don’t know what you are doing.  If you are using Google and/or Yahoo!, Continue reading this post

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Posted by: Mitch Ribak on November 21st, 2008 under Best Practices, Online Marketing, Website Strategies

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Time is of the Essence

As a guy who does search engine marketing, I believe in testing. I test a lot.

During a typical week, I will visit quite a few real estate websites. This past week, I took the opportunity while visiting them to “Mystery Shop” 50 of them. I was not mystery shopping to see who had the prettiest website or the coolest interface, or the most search criteria.

I was simply registering with my name, phone number and email address to see who called me back first. This post is a BASIC report of what I found.

(Note: I am going to do a more detailed study on many more sites in about 2 months for publication – if you would like a copy of that study, shoot me an email! – it should be out in December / January and I would be happy to share it with you. It is going to not only include how quickly people responded, but HUNDREDS of examples of their responses as well).

Out of the 50 real estate websites that I registered for, I did not receive a callback or contact at all on 27 of them. (I was STUNNED at that one.) Nine of them called me back within two hours. By the end of 24 hours Continue reading this post

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Posted by: Eric Blackwell on September 2nd, 2008 under Best Practices, Motivation

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