Posts Tagged ‘ real estate lead generation ’

Reality Check: What To Do With Leads With No Phone Numbers

Firstly, I want to thank the many of you who have emailed me and thanked me for my blog entries.

Reality Check

I try to only write things that I feel will help you become either a better real estate agent or broker. The Internet can be a huge money pit if you don’t know how to use it properly.

Believe me; I have spent hundreds of thousands of dollars perfecting what we do here at Tropical Realty in Melbourne, Florida.

Now to my main point.

I have received this question several times over the past few weeks: “What do I do with all the leads I get that have no phone numbers?”

I figure I should probably set the record straight. Each time I get the question I cringe at the thought of these real estate agents throwing their money down the drain.

My immediate reaction is always, “What do you think you should do with them?” Of course I usually say that to myself so I don’t hurt their feelings. Continue reading this post

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Posted by: Mitch Ribak on December 17th, 2007 under Best Practices, Leads

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Leads! Leads! Leads!

You would think that after running businesses for my entire adult life (25 plus years), I would have this entire marketing thing down! Actually, I thought I did until about 2 years ago.

Leads! Leads! Leads!

In all my businesses I always understood lead generation was a key component of success. However, in Real Estate things seemed different. When I first got in the business, I was doing what everyone else did. I spent a lot of money on print advertising and even more money on name recognition (billboards, buses, postcard mailings, etc.).

However, once I started my Internet programs, I started realizing something different. I noticed that for the amount of money I spent on media outlets, that same money would most likely get me more leads if I spent it on the Internet.

It was just one of those things that made me go “hmmm”. Continue reading this post

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Posted by: Mitch Ribak on December 3rd, 2007 under Leads, Online Marketing, Success Stories

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