Posts Tagged ‘ real estate bloggers ’

Find Your Direction … Magnetically

One of the shows that my kids and I watch together is The Deadliest Catch about crab fishermen up in the Bering Sea near Alaska. In their lives, their financial success is tied directly to their ability to find large “biomasses” of crab in the midst of a vast and forbidden ocean. They use charts and graph to guide their efforts, but in the end, they must set some “test crab-fishing-real-estatepots” to determine where the best fishing is. And it changes from year to year.

Lately I have thought of online marketing (and more especially blogging) in the same vein. So often, the biggest question that real estate bloggers have for me is: “What do I write about?”

When you write, you are sending a hook line and sinker into the vast unknown of the internet. So many time folks choose their blogging subjects based on how they feel at the moment, when they would be better served to purposefully cast a line in the water with the intention for catching something or knowing that the fish are not there and simply moving to different grounds.

That is the secret of finding your direction magentically.

Write about the subjects that your target audience is drawn to. Utilize Google Analytics and other tools to test the conversion rates of those readers… Continue reading this post

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Posted by: Eric Blackwell on April 5th, 2010 under Blogging Tips

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Should You Blog Your Listings?

If there is one question that stirs debate amongst real estate bloggers, it’s whether or not it is “correct” to blog about your listings.

On the surface, this may seem like a no-brainer. Your blog is a marketing platform, it’s quite likely advertising (another subject of much debate) and hopefully people are coming to it in droves – all chomping at the bit to view, and buy, your sellers’ listings.

But let’s step back and look at the big picture and take a look at the pro’s and con’s of blogging listings.

The Pro’s

Sellers want to see their listings in as many places as possible. If you have an established blog with some readership, there is no question that blogging a listing will expose it to more people. And exposure for a listing is generally a good thing.

In addition to getting good exposure for the listing, it can also provide good exposure for you. And whether you want to admit it or not, you are blogging to market not just your listings, but yourself.

The Con’s

Blog posts about listings can be boring. Take for example the typical pitch: Continue reading this post

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Posted by: Jay Thompson on May 8th, 2008 under Blogging and Social Networking, Guest Bloggers

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Guest Bloggers Are Coming!

We are assembling some of the best real estate bloggers in the country to contribute content to our blog.

Starting in February we will be posting content not only from HomeGain real estate agents and employees but also from some of the industry’s leading bloggers.

Our first guest blog next week will come from Brian Brady, Managing Director of the Mortgage Leaders Division of World Wide Credit Corporation, America’s #1 Mortgage Broker lending in 43 states.

About Brian Brady:

Brian started in financial services as a Consumer Markets Account Executive with Merrill Lynch. His six years on Wall Street benefits his clients because he understands how loan fits into their financial plan. He rose from a retail loan officer to the National Sales Manager of a start-up mortgage banking firm and built the sales force to over 300 loan originators.

Brian has a popular weblog, www.millionairerealestatelender.com where he educates people how to manage their liabilities to increase their wealth.

Please stop back on Monday to read Brian’s blog post. Continue reading this post

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Posted by: Louis Cammarosano on February 1st, 2008 under Guest Bloggers

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