Real estate agents should value blogging if they want to develop a perpetual business model based on a specific type of client that is well informed, loyal and trusting.
While it has already been proven that a real estate company can be established solely around a successful Internet presence, most agents new to the web get caught up chasing social media shiny objects before they clarify their true purpose for getting online.
One of the first misconceptions agents make about blogging is that they approach their business blog like it’s an all-encompassing forum to journal their personal thoughts about life or evolution through social media technology.
However, the business-minded industry professionals that are able to keep their online content focused on providing valuable information for clients are actually quite successful at integrating an Internet presence into their daily office routine.
Quick Overview Of The Basics:
Simply put, a blog is just a type of website platform that is designed for the purpose of quickly publishing content to the Internet.
Categories, Tags, RSS Feeds, Page / Post structure, Widgets, Sidebar / Footer Areas and Custom Menus are some of the technical components of a blog that allow a publisher to easily organize their content in whatever manner best suites the needs of their target audience. Continue reading this post