Posts Tagged ‘ real estate blog ’

Is Social Networking Making You Anti-Social?

When I was just a young pup in the real estate business, a mentor of mine spoke a few words that I’ve kept tucked away in the back of my head to pull out when I need to. 

He wisely spoke, “no matter how you attempt to generate business, it always gets down to going nose to nose and belly to belly with people.”

I can’t help but think about his words many years later as social media has taken a big bite out of my day. Five years ago neither blogging nor tweeting was in my vocabulary and posting photos on Facebook or Flickr wasn’t in the picture (excuse my pun). 

In the last two years, I’ve been to more than a few conferences and attended a whole bunch of technology panels. Heck, I’ve even been a panelist several times myself. What I found is that many of the “experts” may be whizzes at social media but they aren’t experts in real estate.

Don’t get me wrong, I learn a lot from these folks about technology. I take good notes and put what they have to say into practice. But it suddenly occurred to me that something is missing from the resume of many real estate social media speakers and panelists: real estate experience. (As in selling a whole bunch of houses kind of experience.) I worry that newcomers to the business think that social media is the magic bullet when it really should only be a part (maybe a small part) of their prospecting efforts.  Continue reading this post

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Posted by: Linda Davis on June 2nd, 2009 under Blogging and Social Networking

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The Power of an AgentView Real Estate Blog

Questioning whether a real estate blog is worth your time?

Successful blogger, Andrew Duncan of Keller Williams Realty, explains how to utilize the AgentView Blog feature to generate more traffic to your website, increase efficiency within your business, and more!

Hear the HomeGain Radio Clip:

 

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Posted by: Jessica Gopalakrishnan on May 30th, 2009 under AgentView, HomeGain Radio

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Blogging Tip: 5 Tips For Better List Posts

Certain types of blog posts attract visitors and generate a lot of interest (clicks), increasing the likelihood they will be read and maybe spread across the Internet. The first type of blog post hitting the mark is the “List” post.

Five Tips For Better List Posts

  1. The number 10 seems to be a popular list number  – Top 10 list. The same is apparently true for odd number lists.  Don’t ask me why.  Even a post of 1 will work – The Number 1 Reason Homes Don’t Sell.
  2. Use these powerful buzzwords to further attract readers, such as: Top, Best, Easy, Fast, Cheap, Simple, Popular, Tips, Tricks, Secrets
  3. Don’t neglect the negative list.  For example, 7 Big Mistakes to Avoid When Photographing a Home for Sale.
  4. Appeal to curiosity.  Secrets. Tips. Tricks. People are curious to know what the experts know.
  5. Bold your list items.  It helps the list items stand out.

Blogging Tip courtesy of the HomeGain Blog Professor, Joseph Ferrara. To read the full article and receive the weekly real estate blogging newsletters, sign up for AgentView and the HomeGain Blogging School.

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Posted by: Joseph Ferrara on April 24th, 2009 under Blogging Tips

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Blogging Tip: 7 Tips to Improve Your Blog’s PageRank

PageRank (PR) is Google’s way of identifying and classifying web pages. Google assigns PageRank between 0-10. Web pages with a higher PageRank are regarded as more authoritative than those with a lower PR — and, here’s the best part — the higher your PR, the more likely you are to appear at the top of Google’s search results.

While PageRank is not a magic bullet or guarantee of success, it is a factor to help your real estate blog content ranking on Google.

7 Tips to Improve Your Search Engine Placement and PageRank:

  1. Keep writing market specific content for consumers looking to buy, sell, improve, invest, or rent real estate in your local market. 
  2. Use market keywords in the title of your posts and throughout the body.
  3. Use synonyms for greater search coverage—instead of always using the word “house”, mix it up with home, single family house, real estate, property. 
  4. Use abbreviations for your market—folks looking to buy in Long Beach Island usually refer to it as LBI. Use state abbreviations too. Continue reading this post
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Posted by: Jessica Gopalakrishnan on January 10th, 2009 under Blogging Tips

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Blogging Tip: How to Bring Your Community into Your Blog

You are a blogger — a publisher in your own right — and you have the ability to cover all types of local stories. Your goal as a blogger is to involve your community in your blog so that they are encouraged to visit regularly.  Think of yourself as a reporter, out to cover a story.  This provides a wonderful opportunity to connect with people in a non-Realtor way.  

Here are 6 practical tips for “going local” on your real estate blog:

 

 

  1. Attend community events.
  2. Take a lot of photographs.  (Remember to ask permission to take and publish anyone’s photograph.)
  3. Hand out your blog/ business card to everyone you meet, tell them about your blog and encourage them to visit to read about your coverage (yes, they will also see all the other content). Continue reading this post
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Posted by: Jessica Gopalakrishnan on December 20th, 2008 under Blogging Tips

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Hear Success Tips for 2009: “Ask The Experts” Forum

HomeGain hosted its second “Ask The Experts” live real estate forum yesterday. Due to the success of the August Ask The Experts, HomeGain kept to its original format and featured four experts to each speak on a different real estate issue and answer questions from the audience.

Several hundred real estate agents and brokers registered for the event to listen to Mitch Ribak, Alisha Wade, Joseph Ferrara and Brian Brady give advice for succeeding in a turbulent market.

If you weren’t able attend, or would like to hear it again, you can listen to the December 4th Ask The Experts recording at your convenience.

What was each experts topic?

Continue reading this post

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Posted by: Jessica Gopalakrishnan on December 5th, 2008 under Ask the Experts

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