Posts Tagged ‘ Real Estate 2.0 ’

Real Estate Conference Comparison

Here are my impressions of three different “Real Estate 2.0” conferences I attended this year (also see my chart below):


Inman Real Estate Connect, July 2008 – Traditional industry leaders meet Real Estate 2.0 with Brad Inman. Well positioned in both worlds to balance the twain.

REBarCamp, July 2008 – “Wisdom of Crowds” perspective. Topics tend to diverge suddenly when others take the floor.

RETechSouth, March 2008 – Exclusively Real Estate 2.0, a blogger meet and greet. Best idea generating discussions went over newbie heads.


Inman Real Estate Connect – Well versed in Web 2.0 and can understand where the conversations need to be headed. I generally don’t like moderators who ask too specific questions, panelists want to discuss issues they understand without waiting for the question.

REBarCamp – Although I only participated in two discussions, the “one (amateur) moderator” format makes it hard to control the convo. The standard “Talking Heads” panel method does insure consistent focus on the topic at hand.

RETechSouth – Due to smaller size of conference (120 or so) the dialogue between the audience and Talking Heads provided its own form of moderation. Vibrant discussions as audience members stood in on panel. Continue reading this post


Posted by: Pat Kitano on July 30th, 2008 under Blogging and Social Networking, Guest Bloggers, Market Trends, Real Estate Trade Shows


The Arcane Science of Lead Conversion (Really has Nothing to do with Real Estate)

The problem with online marketing for real estate professionals is the reality that learning online marketing has little to do with real estate practice. Remarkablogger confirms one of real estate’s online marketing principal missions – lead generation and conversion.

If visitors don’t take actions that result in profits, you are wasting your time.
You can do all the SEO work you like, but if nothing happens when visitors show up, you did it for nothing. You can pay tons of money in advertising, and you have thrown away every penny if nobody buys anything or signs up for your newsletter. You can write comments on other blogs and work through social media to attract visitors, but if those visitors just bounce right back out of your site without doing what you want, you’re leaving money on the table.

Mastering the tricks and vagaries of effective online lead generation are beyond the scope of 99% of real estate professionals. The industry knows this, and online real estate applications have historically aimed to simplify or automate online marketing presence for agents: Continue reading this post


Posted by: Pat Kitano on July 4th, 2008 under Guest Bloggers, Leads

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New Technology and the Social Forest

As an engineer, avid technology junkie and as my wife likes to say “all around geek”, it is just plain amazing even to me, at how fast our lives are transformed with the ever increasing technology changes that now invoke a major impact on the way we work, and interact with each other on a daily basis.

By now we all know some of the key buzz words like Social Networks, Web 2.0, Blogs, Virtual Tours, Syndication and the impact that video can have to help convey a story to prospective home buyers.

But how do these terms fit into the broader context of a Real Estate agents job function, and how do we see the broader forest for the trees?

The reason I ask the question, is because of the amount of information I consistently observe in Real Estate print media. This information often does not convey the entire message or the message is so confusing that it leads to the very thing that Real Estate agents have been accusing the media of for months now.

Scaring people!

In the case of the latter, it was clients who were not buying, in the case of the former it’s agents that are not fully engaged and embracing the technology changes because of the confusion.

So what do I mean? Well lets’ take this one step at a time. Continue reading this post


Posted by: Thomas Townsend on April 4th, 2008 under Guest Bloggers, Technology


Invasion of the Guest Bloggers – The Second Wave

Pat Kitano comes to us from Domus Consulting Group, a Web 2.0 or more specifically a Real Estate 2.0 firm that works with real estate brokerages to help them develop technology marketing strategies.

Pat is one of two founding partners of the Domus Consulting Group, the other is Kevin Boer, also a future HomeGain guest blogger and real estate broker/owner of 3 Oceans Real Estate that runs an innovative blog of the same name

Pat and I started our blogging relationship with a discussion of the merits of Web 1.0 and Web 2.0 last summer. Expect that debate to continue here now that Pat is a guest blogger.

While you are waiting for Pat’s post please check out Pat’s insightful blog, Transparent Real Estate. Continue reading this post


Posted by: Louis Cammarosano on February 19th, 2008 under Guest Bloggers

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