It’s been a pretty busy time here at Tropical Realty in Melbourne Florida since we got back from the HomeGain Nation Conference. Business is going great and my Realtors® are busy as always. Our system of creating all our leads for our agents is a true win in every aspect of my business.
However, there is a down side to this and if you don’t protect yourself while you build your team, it could cost you thousands of dollars!
So what am I talking about?
I’m talking about having a written agreement between you and your agents to ensure that you, the team leader or brokerage, own the leads.
This past week we dealt with a real estate Agent who left our office to take a full time job as an assistant for a broker. She did everything correctly by coming to me and letting me know she was leaving because she couldn’t afford to be a Realtor anymore. She was one of our less successful Realtors who had a lot of potential, but never really put the effort needed into becoming successful. I did like her and feel bad for her though so I kept her leads flowing (big mistake).
So lesson one is to never let your emotions guide your business.
It’s very important that you take all emotion out of any negotiation and run your business as a business. Be strong and cut leads off from Agents if they don’t produce. End of story. Continue reading this post