Posts Tagged ‘ Prudential BKB Realtors ’

The Power Of YOU

Nowadays, with the internet and email being such a large part of our business and life, written communication is more important than ever. Whenever I am writing an email or letter, or any other type of document I always think back to my Business Communications class that I took in college. I hated the class at the time, but looking back many years later, I now think that it was the best and most useful class that I took.

The professor always stressed the importance of writing from the “you” point of view—meaning the reader’s point of view, not your own. Whenever I would write something along these lines: “I can do this…” or ” I am …” or anything that started with “I”, my professor would always give me back my paper with a big “So What!” written all over it. In other words the other person doesn’t care about you—they want to know how they will benefit.

To put this in a real estate perspective, so often we see ads from Realtors that say “I’m number 1” or “I sold 300 homes last year.”

So What! What are you going to do to get my house sold? Continue reading this post


Posted by: Barry Karch on July 12th, 2008 under Best Practices, Realtor


Six Million And Counting

Today we announced in a press release that received more than 6MM website visits last month, making us the second most visited real estate website to start off the year, according to Hitwise.

We attribute this number to our recently redesigned website and access to tools that allow visitors to:

• Get instant estimates of homes values and connect with AgentView real estate agents to receive information regarding the home selling process

• Find and compare Realtors using AgentEvaluator

• View MLS listings displayed by thousands of BuyerLink™ real estate agents and brokers

• Determine the best home improvements with Home Sale Maximizer

Let’s not forget the latest HomeGain resource, this real estate blog, as well.

On the press release Louis commented: “We are pleased to announce the launch of our guest blogger program that brings to HomeGain some of the best real estate bloggers in the country. To date we have featured Continue reading this post


Posted by: Jessica Gopalakrishnan on February 11th, 2008 under HomeGain

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