Just about any writer writing about the future of the internet and vertical search, and companies like HomeGain providing online services to consumers, emphasizes the problem of personalization and context.
Until the semantic web can create the ability to understand personal intent much better, it’ll be up to humans to provide these missing links.
Home buyers and sellers want a personalized response that provides context to their search for homes and service.
They want to know what the area is like, is it urban-flavored or rural-flavored, friendly to kids, friendly to singles, near hospitals, near good restaurants, a walking community, is golf nearby, is it appreciating or depreciating, are the school systems rated high, is water nearby with boat access—a hundred different questions that can help narrow the process and save time and frustration. Continue reading this post