Posts Tagged ‘ prospect management tools ’

Why Personalization Works

Just about any writer writing about the future of the internet and vertical search, and companies like HomeGain providing online services to consumers, emphasizes the problem of personalization and context.

The recent HomeGain survey seems to confirm that consumers will demand personalization and context more and more.

Until the semantic web can create the ability to understand personal intent much better, it’ll be up to humans to provide these missing links.

Home buyers and sellers want a personalized response that provides context to their search for homes and service.

They want to know what the area is like, is it urban-flavored or rural-flavored, friendly to kids, friendly to singles, near hospitals, near good restaurants, a walking community, is golf nearby, is it appreciating or depreciating, are the school systems rated high, is water nearby with boat access—a hundred different questions that can help narrow the process and save time and frustration. Continue reading this post


Posted by: Mike Farmer on March 25th, 2008 under Best Practices, Guest Bloggers, Online Marketing


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