Posts Tagged ‘ properties ’

Holiday Season Helps in Home Sales?

It’s Friday evening and there’s a dusting of snow on the ground in Bethesda. The Washington, DC area is supposed to get up to 20 inches over the next 24 to 36 hours, which would be a record snowfall.  I’ve already canceled the 4 showings in Virginia for tomorrow.  Most were new houses and — even if we could safely get there –  no osnowmanne was willing to promise that driveways and walkways would be shoveled or plowed.

I’m hoping that the roads will be clear enough so that I can get out for the two scheduled showings that I have on Sunday.  The tenacity of many buyers here — despite the elements — reminds me how and why the holiday season can be a fruitful time for home sales.

Motivated Anyone?….

Home buyers who are asking to see homes in the last couple weeks of December with 2 feet of snow on the ground, aren’t going out for “fun” — unless they’re skiing from house to house in Vail or Beaver Creek :-)

In DC and much of the country?  Very few are going to be taking the roads for information gathering.  No, the majority of holiday buyers (at least in my experience) have done their research, and are “pushing on” because they need to buy a home.

And for those who don’t have to brave the elements this time of year (Sarasota, Florida, Austin, Texas…), there are still other commitments of the season.  And those who need/want to sacrifice some of this time are equally committed to the process.

Where Did The Sellers Go? Continue reading this post

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Posted by: Kevin Koitz on December 22nd, 2009 under Buying or Selling a Home

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Using Floor Plans To Sell Homes

Floor plans have been a standard element in builder marketing materials for years. Recently there have been a number of positive statistics relating to the use of floor plans in the U.K.

Several of the larger property portals there are promoting the fact that properties with floor plans receive 30% more interest than properties that don’t.

It seems like it’s an affordable marketing tool for Realtors. There are some real estate floor plan solutions out there at $10 or less per plan. One such company we’ve seen is Metropix – a floor plan creation solution for real estate professionals. Within this solution, there are multiple ways to create a floor plan, including a “draw your own service”, which costs $9.99 for 48 hours use.

metropix-floor-plansIt looks like it’s easy to use, too. For example, if you don’t want to draw yourself, there’s an “AutoDraw” feature that converts a rough sketch/plan into a professional floor plan for you. You can decide mid-way through to upgrade your “classic floor plan” into an interactive floor plan with photographs and/or a 3D floor plan or Walk-through.

What’s your opinion as to whether Realtors would market homes and properties with floor plans? Do you currently use a floor plan solution as part of your marketing? Would such marketing be well received by U.S. consumers?

[polldaddy poll="1709007"]

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Posted by: Jessica Gopalakrishnan on June 17th, 2009 under Polls, Technology

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