Posts Tagged ‘ photography ’

Outside of Price, Photos are the Most Important Marketing Component

Bad photos seem to be a part of many a real estate agent’s marketing plan. You’ve seen the fuzzy, blurry or pixilated pictures. My personal favorites are the ones that have the real estate agent’s rear view mirror in the picture and bad-real-estate-photothen, to no one’s surprise, it will be the only photo on the listing.

It took me about 1 minute to find this one (shown left).

The disregard of the most important marketing piece that we as agents have full control of boggles the mind.

A decent camera is cheap from a business perspective and 10 minutes to get out of the car and take a few pictures seems well worth it to me, but, that’s obviously not the case for all amongst us.

A decent camera is cheap and an appropriate camera is not cheap, but is still inexpensive for the ROI. The pictures are certainly worth the expense though. I enjoy photography so I take my own photos. If you aren’t into taking your own photos, let a professional handle the work load for you.

Locally, you can get 25 high resolution photos and a virtual tour for about $100. It would take anyone 3 or 4 hours to get out the property, take the photos get them back and edit them so the time involved to hire a pro may be worth it.

I’ve seen a lot of bloggers over the last few years offer up opinions about what you need and what you don’t need if you want to take great real estate photos and most don’t have any idea what is required to take them. If you don’t use a digital SLR camera, you won’t have the capability required to take exceptional photos of your listing.

To shoot the interior of a home, you need a true wide angle lens, but not a fisheye.  A wide lens will keep straight lines straight and allow you to see a whole room. Continue reading this post


Posted by: Ryan Ward on December 3rd, 2009 under Online Marketing


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