It is not just to get clients, though that certainly happens and I’m not complaining about it.
It is not for fame and glory. There is little glory in sitting at a keyboard at 2:00am, trying to pound out a post that someone may find of interest. I’ve met a lot of people through blogging, and it has led to speaking engagements and contact from the mainstream media, but that’s a far cry from fame.
I started Phoenix Real Estate Guy almost three years ago as a writing outlet. I’ve always had an innate desire to write. I’m not a talented enough writer to publish a novel, so a blog provides a perfect platform for being able to write, and get that writing out for anyone to read.
Of course in the beginning my readership consisted of 3 or 4 people. Including me.
I quickly realized that if I was going to write a blog, I needed to read blogs. Three years ago there weren’t a whole lot of real estate blogs. But I found a few, and the number of blogs pertaining to real estate slowly grew. Today there is a veritable explosion in the number of industry blogs out there.
And here lies one of the greatest benefits of blogging.
I’ve yet to find a better way of learning about this industry than through reading blogs. I’ve picked up marketing ideas, knowledge of the mortgage side of the business, and gained fantastic insight into the mind and psyche of real estate agents and consumers. Continue reading this post