Posts Tagged ‘ personalized proposal ’

What AgentEvaluator Home Buyers and Sellers Want in Their Proposals

We have just completed a survey that we sent to 14,000 of our AgentEvaluator home buyers and sellers. We sent the survey to two customer groups: those who bought or sold a home using a HomeGain real estate agent, and those who failed to select one of our agents.

Our goal was to get consumer feedback that our AgentEvaluator agents could use to attract more potential clients by tailoring their proposals to meet the consumers’ expectations.

We are still digging through the data, but the preliminary results are very important so we wanted to pass them along now rather than wait until we’re done.

Survey Results:

  • Nearly 9 out of every 10 customers who bought or sold a home using a HomeGain agent said that receiving a personalized proposal was either very or extremely important in their decision to select their agent. Only 4% said this was not a factor at all in their decision.
  • 4 out of 10 expected to receive their first proposal within 4 hours of their profile.
  • 1 out of every 4 consumers selected their agent within 24 hours, while 8 out of 10 selected their agent within 1 week.

The results are clear— Continue reading this post

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Posted by: Louis Cammarosano on March 23rd, 2008 under AgentEvaluator, Best Practices

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