Posts Tagged ‘ Pat Kitano ’

HomeGain Nation 2009 Video: Trends of Real Estate Marketing

This is it! Last video from HomeGain Nation 2009 Live Real Estate Forum in San Francisco. And it’s a really good one, too!

homegain-nation-trends-marketing-videoThis video features some of the best in the business for online marketing and social media experts –

  • Jay Thompson, Thompson’s Realty, PhoenixRealEstateGuy.com
  • Robert Hahn Robert Hahn, 7DS Associates, Notorious R.O.B.
  • Patrick Kitano, Domus Consulting, Transparent Real Estate
  • Joseph Ferrara, Sellsius Real Estate Blog

Louis Cammarosano, the General Manager at HomeGain, moderates this power group, who discuss marketing trends in the real estate industry.

What challenges are REALTORS are facing in today’s Internet space? Advertising trends through social media? Value of networking via micro-blogging tools? Of course they give insight and best practices for Facebook and Twitter and how to enhance the quality (or quantity) of your social media followers.

Watch the “Trends in Real Estate Marketing” Video

Watch more HomeGain Nation session videos

Also see more HomeGain Nation real estate videos on the HomeGain YouTube channel, on the HomeGain Nation Blog. and in the HomeGain Media Center.

Share

Posted by: Jessica Gopalakrishnan on October 23rd, 2009 under HomeGain Nation

No Comments »

New, Unique Co-Marketing Model: AgentView and RateWindow

Here’s a unique co-marketing business model that combines RateWindow, the wholesale mortgage rate engine and HomeGain’s AgentView to give teams of mortgage brokers and Realtors an innovative online marketing presence. Using RateWindow and AgentView together will help position the Realtor and mortgage broker as a team solution for their local client base.

Please let me know what you think about the new marketing model.

Share

Posted by: Pat Kitano on March 24th, 2009 under Financing, Mortgage and Home Loans, Technology

No Comments »

AgentView Blog Advice

Agent View Users

 

 

 

 

 

 

Here’s some quick advice for AgentView real estate agents to manage that new blog you may not know what to do with:

  1. Blog articles are great but they do take time to write. Generally, the first ideas new bloggers have for topics – how-to’s, hyperlocal news – have been done before by other bloggers. It’s hard to differentiate yourself starting up a blog.
  2. So do something different. Think like a journalist; watch out for real-time housing market news and be the first to report it.
  3. Take notes at the tour marketing meetings, subscribe to the feeds of local online news and real estate publications.
  4. Think in sound bites. Whenever you hear something interesting, write a sentence or two in the blog. Be efficient, don’t take more than 3 minutes per idea. Use a cellphone to write it if you’re in a tour meeting or open house.
  5. When you see an interesting article online, cut and paste the article title and create a link to it.
  6. If you write down several ideas per day, you soon accumulate a whole portfolio of ideas and facts that will be displayed on the blog. This content is just as revealing about how you develop business and help clients as blog articles.
  7. You become a go-to source for your market. Prospects will come back again and again to see your new “sound bites”. After all, you’re the only one reporting on a daily basis… this is compelling to a committed home buyer or seller. Analogy – if I’m doing a stock purchase, I’d much rather analyze it in real time on Marketwatch.com than pick up the current Business Week magazine.
  8. You’ll soon realize you can expand on the sound bites to construct more detailed blog articles. You’ll lose your writer’s block.
  9. Finally, it’s easier to automate the whole process of “reporting” using a variety of micro-blogging and bookmarking applications like Twitter , Friendfeed, Tumblr, Delicious and Diigo. This is another story.

To learn more about HomeGain’s AgentView product, click here.

Share

Posted by: Pat Kitano on November 17th, 2008 under AgentView, Best Practices, Blogging Tips, Blogging and Social Networking, Guest Bloggers, Twitter

12 Comments »

Is There A Business Case For Using Twitter? (Part 2) — Communication Tool

My business partner Pat Kitano and I have been thinking a lot lately about Twitter. What is it? How will it impact real estate marketing? In my first article, I acknowledged that at first glance, Twitter looks like an enormously fun waste of time. Far smarter minds than mine have made much the same pointtwice!

We believe there is a business case for using Twitter effectively in real estate. I’d like to present several examples here of using Twitter as a communication tool, then follow up later with a more metaphysical discussion.

1. Conferences—Keeping track of the conversation, aka knowing where the cool kids are.

If you’re in real estate and have not been hiding under a stack of open escrows (not likely), you’ll know there were two big industry events last week: Inman Connect, and the REBarCamp pre-conference. Both conferences had an active “Twitterstream” conversation going on, (here for Inman, here for REBarCamp) not a simul-cast, but more of a “parallel-cast” to the actual sessions.

The image below is a sample of the conversation in the parallel-cast during a session on the MLS; note that slight edginess, bordering on rudeness, gets your message amplified: Continue reading this post

Share

Posted by: Kevin Boer on August 7th, 2008 under Guest Bloggers, Twitter

No Comments »

Good Things Come To Those Who Wait…and Wait… and Wait…

Back at the dawn of the creation of the HomeGain Guest Blogger program, Kevin Boer was one of the first bloggers to sign on.

We knew Mr. Boer was a busy and important persona in the online real estate world and we were delighted that he had agreed to contribute his insight, wisdom and wit to the HomeGain Real Estate Blog.

Over the course of the past six months, however, while his partner at Domus Consulting, Pat Kitano also one of HomeGain’s first guest bloggers, dutifully contributed posts, we heard nothing from Kevin.

Last week we finally tracked down Kevin at Inman Connect in San Francisco. We discovered that Kevin had been suffering from Continue reading this post

Share

Posted by: Louis Cammarosano on August 6th, 2008 under Guest Bloggers

3 Comments »

The Arcane Science of Lead Conversion (Really has Nothing to do with Real Estate)

The problem with online marketing for real estate professionals is the reality that learning online marketing has little to do with real estate practice. Remarkablogger confirms one of real estate’s online marketing principal missions – lead generation and conversion.

If visitors don’t take actions that result in profits, you are wasting your time.
You can do all the SEO work you like, but if nothing happens when visitors show up, you did it for nothing. You can pay tons of money in advertising, and you have thrown away every penny if nobody buys anything or signs up for your newsletter. You can write comments on other blogs and work through social media to attract visitors, but if those visitors just bounce right back out of your site without doing what you want, you’re leaving money on the table.

Mastering the tricks and vagaries of effective online lead generation are beyond the scope of 99% of real estate professionals. The industry knows this, and online real estate applications have historically aimed to simplify or automate online marketing presence for agents: Continue reading this post

Share

Posted by: Pat Kitano on July 4th, 2008 under Guest Bloggers, Leads

No Comments »

For Real Estate Agents

Online Marekting Solutions

For Home Buyers and Sellers

e.g., 1250 S Main St, Burbank, CA or 91506
     Search Foreclosures    Search New Homes    Search Rentals    

Blog Categories

Blog Archives

Real Estate Blogs

Top Articles

Recent Comments

Guaranteed LeadsReferral Lead ProgramListings PackageVisits to your WebsiteFind REALTOR®Homes For SaleHome Values