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Using Surveys and Questionnaires to Improve Business

I strongly recommend using surveys and questionnaires whenever possible.

Asking for feedback from consumers who can critique your provided services, even asking agents in your own office, can prove very valuable to improving the way you do business.

I use the feedback from clients for testimonials on my website, in my listing presentation and in my AgentEvaluator proposals.

It also gives me an idea of what areas I can improve on for future business, as well as track where the leads are coming from.

Of course, I personally call my customers whenever possible. Although email is effective and efficient, I feel a phone call is so much more personal and direct.

In fact, my Broker, Re/Max Advantage, does a home tour once a week. There are 5 or 6 homes in the same area that we caravan to and critique the home. We fill out a questionnaire read more

Posted by Eric Pakulla on May 15, 2008 under Best Practices

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