Posts Tagged ‘ National Association of Realtors ’

Best of NAR 2008 Videos

HomeGain looks forward to visiting with its customers and meeting new Realtors from around the world each year at the National Association of Realtors® Conference & Expo. In 2008, the NAR trade show was held in Orlando, Florida. Many real estate agents were delighted to win the featured prize, Max, the HomeGain gorilla, and speak to our cameras.

Thank you to all of our video participants! We look forward to seeing everyone again next year.

Bethanne Baer
Coldwell Banker
Orlando, FL
AgentEvaluator Platinum Club

Bob Kimball
Keller Williams Excellence
Timonium, MD
AgentEvaluator Platinum Club

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Posted by: Jessica Gopalakrishnan on December 12th, 2008 under HomeGain

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What is the purpose of a website?

I had a great conversation today with a past executive officer of FAR and now part of NAR. He came to my office to check out our 100MPH Marketing Software and System and our eHomes Realty Network. He will be signing up his Brokerage to take advantage of our tools. Anyway, after I did my demo, we started talking about the Internet and what NAR is doing with regards to the Internet. It was a great conversation and I really can’t talk about most of what was said as I don’t have permission to do that.

However, since I started my soft marketing of my software and membership company, I have talked with many major players in our industry. They all have one thing in common…they don’t know anything about the Internet.

Here is what they are thinking at the National level. They are hearing that the more information you have on your website, the more chance you have of getting a customer. Our conversation was a lot more detailed of course, but this interesting to me. They believe they should be gearing up on a national level to offer a ton of products for real estate agents to put on their websites.

Unfortunately it appears that they are hearing what they should be doing from the wrong people…in my opinion of course!

So I asked him what he thought the purpose of a Realtors website should be. He answered the same answer I hear from so many. He said, “to provide as much information as possible”. I told him, that is what most agents think, which is why 99% or more don’t make any money from their websites.

I told him that the real purpose of a website, like any marketing, is to get leads and turn them into customers.

He was a little shocked by my answer Continue reading this post

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Posted by: Mitch Ribak on July 29th, 2008 under Website Strategies

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The Key to the Kingdom is Not the Keyword: Why You Must Market Offline

The Gospel According to NAR

I had read the Gospel according to NAR (National Association of Realtors)—77% of buyers use the internet to search for homes.

The NARstat is sacred dogma, incessantly chanted by mainstream media and the bloggerati. It provides the philosophical foundation for the agent congregation putting their listings on all manner of real estate websites, especially Realtor.com, the largest real estate church on the net.

The NARstat requires agents do penance and upgrade to the revered “featured listing” pews. To question the holy NARstat would be a blasphemy akin to questioning the earth’s roundness (actually, the earth is an oblate spheroid, but I digress.)

The NARstat also justifies, to a large extent, the agent’s participation and marketing in the new Web 2.0 world where the Google keyword prayer box promises to bring roaming client pilgrims to the agent’s blog or their Truzilfacespace profile—leading to blessed business and salvation for all. But, are we worshipping a false god at the Tower of Google?

The Internet Reformation

Last summer, I took a little RV cross-country trip with Rudy, my partner at the time. We set out to spread the Word of Web 2.0 to the masses, who we suspected were unbelieving techno-pagans. Our odyssey took us to over 30 cities—places like Boston, Philly, D.C., NYC, Atlanta, Orlando, Miami, Tampa, St. Pete, Chicago, St. Paul, Denver, Phoenix, San Diego, Sacramento, Reno, Seattle, Portland, Salt Lake City, Boise, San Francisco -— and all the Waffle Houses in between.

We interviewed real folks young and old, owners and renters—to discover how and where they looked for the places they call home. After 5 weeks on the road and 10,000 miles logged on this beautiful country’s highways and byways, it was I who began to question my internet marketing faith. Continue reading this post

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Posted by: Joseph Ferrara on May 28th, 2008 under Best Practices, Guest Bloggers, Realtor

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Average Listing Times a Drag?

One of the first questions a prospective home buyer or seller asks an agent is “How long will it take to sell (and close) my home” or “how long will it take for me to buy a home and move?”

One of our jobs as a real estate agent / Realtor® is to help our clients get in sync with the market.

They look to us to help them determine when they need to list their property, or start shopping for a new home, in order for them to meet their time frame for moving.

Setting expectations as best we can helps us to not “over promise” and “under deliver.”

Unfortunately, the real estate market is out of our control, and one of our biggest challenges is that our clients’ success depends on the market, and not always our service.

At HomeGain, we track the time it takes for our home buyers and sellers to close, from the time they come on the site and complete a profile to the time they actually close, and of course are able to move.

The National Association of Realtors® recently reported there is an average home listing time of 10.8 months. Continue reading this post

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Posted by: Peggy Boehm on January 4th, 2008 under HomeGain Market Data, Market Trends

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HomeGain.com Redesigns Website

Announcing the new & improved www.homegain.com!

HomeGain.COM

Remember the lime green page, with an orange and black logo? It’s been replaced with navy and orange.

We spent the last year redesigning over 300 web pages, focusing primarily on the most trafficked pages such as the home page, the find a REALTOR® pages, the instant home valuation pages, and the view homes for sale pages.

The functionality and usability of HomeGain.com’s services and features remains unchanged. HomeGain.com is launching 30-35 percent faster now, too, making it an even more improved experience for visitors.

Thank you to all of our real estate agents, brokers, other real estate professionals, homebuyers, home sellers, other consumers, family, and friends for all of their feedback and input on making the site what it is today.

Of course, let’s not forget everyone at HomeGain who put in endless hours of hard work.

We have received hundreds of positive comments on the cleaner, fresher look of the website, the ease of navigation, and the useful features like the instant home valuation tool.

But don’t just let us brag about it, check it out yourself and tell us what you think! Continue reading this post

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Posted by: Louis Cammarosano on November 12th, 2007 under HomeGain

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