No Limits at 2007 NAR Expo?

Who would want to win an orange gorilla?

The approximately 2,000 Realtors® who came by our booth at the 2007 National Association of Realtors® Convention & Expo in Las Vegas, Nevada last week, that’s who!

Thank you to everyone who stopped by the HomeGain booth! It was our busiest and most successful event ever.

We handed out TomTom™ One GPS navigation systems, $50 American Express® gas cards, remote control cars, and, of course, orange gorillas.

Everything except the gorillas fell under our theme “drive your success.”
Were you at the Expo? Were you able to stop by our booth? Let us know what you thought!

What did you like and didn’t like? What sessions did you find most valuable? How was the special guest Bill Cosby and the concert with James Taylor? read more

Posted by Jessica Gopalakrishnan on Nov 20, 2007 under Trade Shows, Max

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HomeGain.com Redesigns Website

Announcing the new & improved www.homegain.com!

Remember the lime green page, with an orange and black logo? It’s been replaced with navy and orange.

We spent the last year redesigning over 300 web pages, focusing primarily on the most trafficked pages such as the home page, the find a REALTOR® pages, the instant home valuation pages, and the view homes for sale pages.

We have received hundreds of positive comments on the cleaner, fresher look of the website, the ease of navigation, and the useful features like the instant home valuation tool.

But don’t just let us brag about it, check it out yourself and tell us what you think! read more

Posted by Louis Cammarosano on Nov 12, 2007 under HomeGain

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MLS Compensation; The Ugly Truth Today

Real estate compensation structures are wrought with problems, which could be effectively eliminated if the MLS-mandated offer of compensation were done away with.

Agent compensation is set by office policies that support a specific company’s fee philosophy and income. But the system doesn’t take into account how it affects consumers’ opinion of value received or how it can clash with other companies’ compensation policies.

These policies also contribute to uneducated agents blacklisting certain properties—either intentionally or unintentionally.

One major contributing factor to the compensation problem is that a buyer’s agent is paid according to the selling agent’s office policy. This totally disregards the buy-side agent’s office policy on compensation, the buyer’s contract with his agent and the seller’s best interests, which are to remove any barriers that may keep potential homebuyers from seeing their home.

One problematic result of the mandatory unilateral offer of compensation is the belief that the seller and his agent are the ones paying for the buyer agent’s fee. In reality, both the seller and buyer agents’ fees come from the negotiated sale price, and are deducted from the proceeds at closing. read more

Posted by Jeffrey Bastress on Oct 24, 2007 under MLS

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