Are You Prospecting Glocally? More Specifically, Globally and Locally?
Per the Certified International Property Specialist (CIPS) course “Local Markets”, glocally means:
- Awareness of the opportunity in your marketplace
- Knowledge of the market dynamics
- Outreach to potential clients, customers and other real estate professionals
Despite the present market conditions, the process of globalization continues to persevere as reported in The National Association of Realtors® report “2010 NAR Profile of International Home Buying Activity” released earlier this year.
At the 2010 REALTORS® Conference & Expo in New Orleans they recently awarded the largest number of CIPS designations with 460 NAR members receiving the Certified International Property Specialist designation.
The numbers are big; $66 billion of U.S. residential property was sold to International buyers since March 2009. The median purchase price of these properties was $219,400, 26% higher than the overall median sale price of existing homes. 55% of International buyers used cash to cover the full purchase price.
Online forums, social networks and blogs have allowed me to learn, grow my sphere of influence and grow my business in ways that simply weren’t available 10 years ago. If not for the internet, I would have been out of this business years ago when my wife had cancer and I had to take care of our first child. Free information led to leads and leads led to clients.

Association of Realtors® (NAR).
By November, when the National Association of REALTORS® (NAR) Annual Conference is scheduled, Max will be very familiar with the area!





