One of the questions that I get from REALTORS all of the time while consulting is something like this…
‚ÄúDo I need to worry about ranking in Yahoo and MSN as well as Google?‚ÄĚ
‚ÄúHow much attention should I pay to Yahoo and¬† MSN?‚ÄĚ
While the questions vary slightly, the meaning is exactly the same. Each search engine is different. It is one thing to rank really well on one search engine. It is another thing entirely to rank on two (or more). In the past (before Bing and Yahoo announced that Bing would be powering Yahoo), the answer was splendidly easy. Just worry about Google. The rest do not matter. They simply do not have enough market share to matter.
But what about after Microsoft has spent over $100 million advertising Bing as the ‚Äúdecision engine‚ÄĚ? What about once Yahoo is powered by Bing? Will they have enough market share to matter then?
A couple of insights are helpful. The first of them is to know how to get a monthly snapshot of the search engine market share. Continue reading this post