How we as agents interact with consumers has changed over the past several years largely due to the widespread dissemination of information over the internet.
In years past, we have had to focus on creating interest in real estate by using buzz words like character, elegant and my personal favorite – charming. The truth is that these words don’t mean very much and what they do mean is different from one person to the next.
My experience with home buyers today is very different than it was even just three or four years ago and they don’t want me or anyone else trying to gloss over faults in a home by calling it character or smoothing the edges of an aging and outdated home by calling it elegant.
More often than not, buyers today would prefer to learn the facts, call a spade a spade and decide based on the information.
From a conversion standpoint, the more information you give them, the better chance you have of turning them into a client. Pivoting off of the idea that online consumers are in research mode first, the best chance to convert them is Continue reading this post