Posts Tagged ‘ Mike Farmer Realty ’

HomeGain Radio: How a Large Internet Presence Benefits Real Estate Agents

In our exclusive interview with Mike Farmer of Mike Farmer Realty in Savannah, Georgia, Mike describes how expanding his reach on the Internet – from providing content on consumer facing real estate blogs to providing advice to the real estate community online to maintaining his own websites and blog – has changed and grown his business.

Listen in to hear Mike Farmer’s real estate advice:

Highlights of the call:

Mike discusses what he’s experiencing as most challenging in a down market, like the Continue reading this post


Posted by: Jessica Gopalakrishnan on July 11th, 2008 under HomeGain Radio


Selling Homes? Of Course, But There’s More To It

Yesterday I was having a cup of coffee and a slice of blackberry cake in a coffee shop downtown Savannah. When everyone else finished their drinks and snacks, they left the plate and cup. Not me, no, I pick up behind myself, so I took my plate and cup to the front like I always do at such places and offered it to the person behind the counter. Now, a person who has a scintilla of service running in their veins would have accepted the plate and cup, thanked me and smiled.

Not this person posing as a customer service employee, no, she looked at me, slightly annoyed, and said, “Actually, would you take that down to the end of the counter?” I started to ask her if she wanted me to wash it, too. I just laughed and took it down to the end of counter, knowing no thanks was forthcoming (and there wasn’t).

This is an example of someone wanting a paycheck with no clue what it means to provide customer service. Did I get my coffee and blackberry cake? Yes. Was it good? Yes. Will I go back? I doubt it. The reason I won’t go back is because I can get the same good coffee and cake down the street with better, more personable service. I tried this place out and it failed to make me want to go back.

When I hear people confidently say about our profession—“I’m in the business of selling homes, dammit, not in the service business or socializing business or friend-making business, but the home-selling business!”—this appeals to my Hulk Hogan side, but it also leaves me unsatisfied with the posture.

Two people can be good at selling homes, yet one will be successful long term and the other will fade away into obscurity and mediocrity—why? Because of service. Continue reading this post


Posted by: Mike Farmer on June 20th, 2008 under Best Practices, Guest Bloggers

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Real Estate and Social Media Marketing – Join the Evolution

After the bust it appeared the initial promise of the internet was vanquished and the naysayers were right, that only geeks were using the internet and that business on the web couldn’t be conducted for profit.

So much for naysayers. The internet is now used by every bubba, grandma and you-name-it around the world. The internet is fulfilling its promise and rapidly becoming a standard tool of business, advertising and communication.

The argument is over whether real estate agents should be using the internet to conduct business. I’m sure there are successful hold-outs, and it’s probably true that many agents don’t have a comprehensive internet plan to conduct business, but it’s now pretty much a no-brainer that the internet is the place to be for real estate business.

NAR is addressing the issue, agents are getting their own websites, brokerages are putting together plans and every conference, workshop and seminar has something to say about it.

Many of us are way beyond all that and our main concern is just how best to utilize all the possibilities now that we’re in the middle of it. For those just starting, I’d suggest catching up fast by reading blogs like Bloodhound, Agent Genius and, Continue reading this post


Posted by: Mike Farmer on June 11th, 2008 under Blogging and Social Networking


Good Rule of Thumb in Real Estate: Be Prepared

If I am showing homes to a buyer and have plenty of notice—this is usually with out-of-town home buyers—I preview the homes I haven’t already seen. This has saved me from many embarrassing situations.

Working with buyers entails knowing the area and having an idea of what the house is about, but more importantly, you discover all the quirks about getting into the home, surprise dogs, surprise odors, surprise messes, and so forth.

At times I have gotten busy and didn’t preview and invariably there were surprises—wrong showing instructions being one, alarms not noted in the listing info being another—one time it was four Great Danes in the master bedroom. I thought the buyer was going to have a heart attack.

Stumbling on these surprises with the home buyer is not a good idea, because it causes the buyer to start having doubts. When you preview and take notes and you inform the buyer ahead of time of what to expect, it makes you look prepared, which you should be. Continue reading this post


Posted by: Mike Farmer on June 2nd, 2008 under Best Practices, Guest Bloggers


Invasion of the Guest Bloggers: The Third Wave

We have been very fortunate to have attracted some of the top guest bloggers in the country to the HomeGain real estate blog.

Quality attracts quality and we have received numerous requests by bloggers all over the country to contribute. Next up we have two established bloggers: Carole Cohen and Mike Farmer.

Presenting: Carole Cohen

Carole, a former school teacher, blogs about real estate in Cleveland and the Northeast Area of Ohio in her blog, Cleveland Real Estate News.

Carole is passionate about the Cleveland area and returned to her native city 10 years ago after an extended period away. She is committed to working with first time home buyers and those relocating to the Cleveland. Carole considers herself an expert in the Cleveland area and we expect her to be contributing posts that share her real estate knowledge as well as expertise regarding her beloved hometown.

Presenting: Mike Farmer

Mike Farmer is the owner broker of Mike Farmer Realty in Savannah, Georgia. Mike is also an accomplished blogger contributing to the BloodHound Blog and the Bigger Pockets Blog. Mike loves philosophy, poetry, writing and real estate. He covers all of the preceding topics at his own blog the Bonzai Real Estate Blog. We look forward to Mike’s first blog post on how to manage online leads later this week. Continue reading this post


Posted by: Louis Cammarosano on March 17th, 2008 under Guest Bloggers


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