I know that most everyone looks at me as an Internet guy who is good at lead conversion. As much as that is one of my strong points, one of my favorite things I do is teach my agents about Customer Education. Over the past few months I have spent a ton of money to educate myself on new concepts I could bring to the real estate world to help my company increase our business.
One of our biggest obstacles, and most likely one of yours, is the lack of commitment that many home buyers are making these days. When I started my search a few months ago, I had no idea what I was going to learn.
I learned how to use Customer Education in our business to help drive sales.
Usually, as Realtors, we are quick to blame everyone and everything else about why a customer didn’t end up buying a home from us. I have observed this since I got into the business in 2001. Since then I have realized that in order to become successful in this business, in fact in any business, is to accept responsibility and learn from our errors. Over the past year our Real Estate Agents have averaged 8 new buyers per month but only sold 1 home per 8 buyers per month.
After analyzing these numbers, I realized that the reason Buyers were not commiting was because of the lack of information or more importantly their misinformation. After all, we are all products of the media these days and if they say the Real Estate market is bad, that’s a great excuse for Realtors not to become successful.