Posts Tagged ‘ Mary McKnight ’

Content Tips For Starting Your Blog

Content Building Blocks

The first month of your real estate blog’s life is the most important.

What you do during the first month can affectbuilding-blocks-blog-content the way Google will see your blog for the next year, so it is extremely important to build hyper local, keyword rich content in a structured and cohesive way.

The following are tips to building your first month’s worth of blog content.

Plan to post between 3-5 times a week.

Write “About Me” on Day 1. This includes:

  • Your past experiences
  • Your Team (if applicable)
  • Reviews
  • Boast posts: This is my favorite way to let you boast about your talents while couching it in an example and expert advice.  As a Realtor, you have the unique ability to solve problems most people feel are overwhelming.
  • Talk about your past experiences. People like to know that not only do you understand their problem, but that you have solved the very same problem for other clients. Example marketing helps you to establish your position as an expert and problem solver while also emotionally connecting with potential clients that share a similar problem.

On day 2, select another topic. Work your way down the list on each of the sections and by the end you will have a full blog of hyper local real estate content that WILL get you found on the search engines.

Think writing real estate blog content is like pulling teeth? Continue reading this post

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Posted by: Mary McKnight on August 13th, 2009 under Blogging Tips

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Three HomeGain Bloggers Named to Inman’s 25 Most Influential Bloggers of 2008 List

Yesterday Inman News released its 25 Most Influential Real Estate Bloggers list for 2008. Three HomeGain bloggers were included on that prestigious list:

Joseph Ferrara

Joseph Ferrara

 

 

 

Joe is HomeGain’s blog school professor and operates the innovative Sellsius Real Estate Blog.

 

Jay Thompson

Jay Thompson

 

 

 

Jay is a HomeGain Guest Blogger and the founder and blogger behind the Phoenix Real Estate Blog

 

Nicole Nicolay

Nicole Nicolay

 

 

 

Nicole is a HomeGain Guest Blogger and founder of Effecktive Solutions. Nicole also recently founded  Sacrilicious Marketing with fellow HomeGain Guest Blogger, Mary McKnight.

 

Congratulations to Joseph, Jay and Nicole!

Louis Cammarosano

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Posted by: Louis Cammarosano on October 31st, 2008 under HomeGain

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Online Shock and Awe Campaign – 10 Online Marketing Secrets for Realtors That Want to Kick Butt and Take Names on Google

Become a keyboard warrior.  If you want to win the online war against Trulia, Zillow and Yahoo, you need to know the 10 secrets that will put and keep your website or blog on top of the engines and generating leads. 

 

Learn advanced SEO, SEM, Landing page optimization and lead generation strategies employed by professional online marketers tailored to real estate in this easy to understand and implement techniques.

 

I will unveil one never before heard SEO secret exclusively to the HomeGain.

 

Your Keyword Cheat Sheet:

 

How many clicks will you get when your site hits the first page of Google?

 

Number 1 receives 42.1%

Number 2 receives 11.9%

Number 3 receives 8.5%

Number 4 receives 6.1%

Number 5 receives 4.9%

Number 6 receives 4.1%

Number 7 receives 3.4%

Number 8 receives 3.0%

Number 9 receives 2.8%

Number 10 receives 3.0%

 

So, this means you are shooting for the NUMERO UNO position!  Anything else is FAILURE.  Your mission is clear, so put on your camis and start fighting! Continue reading this post

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Posted by: Mary McKnight on October 16th, 2008 under HomeGain

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Max, The HomeGain Gorilla Hits the Road In San Francisco and Phoenix

Equipped with a few cases of coconut milk and a half dozen jars of jelly beans, Max hit the road today on a “What’s Your Home Worth?” awareness campaign.

Max has been raising his profile as part of a continuing series of “Plan B” responses to the Cars.com Superbowl ads back in January.

Since the Superbowl, Max has been seen with increasing frequency on ActiveRain, Inman News, Sellsius Blog and Yahoo! Real Estate.

“We definitely want to emphasize the “Max Factor” in our marketing,” said Louis Cammarosano, General Manager of HomeGain.

“When Jessica Gopalakrishnan, our Senior Marketing Manager, came up with the idea of sending Max on the road I was hesitant. I know Max, he is a proud gorilla. I was concerned that Max Continue reading this post

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Posted by: Louis Cammarosano on April 14th, 2008 under HomeGain, Max

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The Invasion of the Guest Bloggers Continues – Fresh Perspectives

Some of the best content on real estate blogs today is colorful, controversial and opinionated. Our Guest Bloggers bring a taste of such content to the HomeGain Real Estate Blog and a fresh perspective.

I’m pleased to announce that Mary McKnight of RSS Pieces as the next guest blogger on the HomeGain Real Estate Blog.

Presenting Mary McKnight:

Mary McKnight is a Blogging Evangelist with RSS Pieces, a real estate blog provider. Her specific areas of expertise are search engine optimization, search engine marketing, web 2.0 technologies, website and application development, online promotion and blogging. Mary is a founding member of the self-funded technology startup, RSSPieces, serving the Realtor and Mortgage Broker markets.

The RSS Pieces website, www.rsspieces.com, focuses on helping Realtors learn to write successfully and promote their real estate blogs. Her site has tons of advice, research and tutorials on real estate blogging.

Stay tuned for Mary’s blog post! If you haven’t subscribed already, subscribing to the HomeGain Real Estate Blog will notify you via email when Mary’s article has been posted. Continue reading this post

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Posted by: Louis Cammarosano on February 16th, 2008 under Guest Bloggers

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Six Million And Counting

Today we announced in a press release that HomeGain.com received more than 6MM website visits last month, making us the second most visited real estate website to start off the year, according to Hitwise.

We attribute this number to our recently redesigned website and access to tools that allow visitors to:

• Get instant estimates of homes values and connect with AgentView real estate agents to receive information regarding the home selling process

• Find and compare Realtors using AgentEvaluator

• View MLS listings displayed by thousands of BuyerLink™ real estate agents and brokers

• Determine the best home improvements with Home Sale Maximizer

Let’s not forget the latest HomeGain resource, this real estate blog, as well.

On the press release Louis commented: “We are pleased to announce the launch of our guest blogger program that brings to HomeGain some of the best real estate bloggers in the country. To date we have featured Continue reading this post

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Posted by: Jessica Gopalakrishnan on February 11th, 2008 under HomeGain

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