Posts Tagged ‘ marketing tools ’

Look Ma … No Net!! (5 Reasons This Is NOT A Good Idea)

Used to be not having a net was a sign of your proficiency. Back in the day before a thousand people got killed an hour in television dramas, people looked to other means to get their “need for a buzz” satiated. Who can forget August 7, Reckless person1974, when high-wire performer Philippe Petit amazed the residents of lower Manhattan by going for a high wire stroll between the twin towers of the World Trade Center. Without a net.

It’s different today. Now we watch things like this every day on TV, and, after the person falls to their death, we see close ups of the gore as CSI teams come in and prove it was actually murder, not a gust of wind that caused the latest victim’s demise. The thing that used to make these types of events so thrilling was the fact that the deed was done …

Without a net.

Nowadays, circus unions ensure that nets are in place to protect the safety of the participants. The thrill is gone because the potential of possible demise has been replaced with the theatrics of flawlessly executed maneuvers done with ever increasing degrees of difficulty, outlandish costumes or a combination of both. It’s just not the same.

There is still, however, an arena where participants still perform their death defying acts without a net. It happens every day, and it’s far more common than many realize. The arena is real estate, and the performers are …


A strange thing happened a few days ago. Someone tried to send me a fax. It’s not that I don’t have a fax machine. I have a really nice one, in fact. I just don’t use it anymore. There’s no need to. Continue reading this post


Posted by: Carl Medford on April 7th, 2010 under Online Marketing

1 Comment »

10 Must-Have Technology Tools

A decade ago, technology had very little to do with a Realtor’s® business. Today, however, technology is essential to an agent or broker’s success.

How does one go about choosing the right technology tools?

10 Must Have TEchnology Tools

Without over-paying for the latest trendy gadget, below is a list of 10 devices that all 21st century real estate professionals should use. Based on feedback from HomeGain agents, these devices will help increase your business’ effectiveness, efficiency and competitiveness.

Top 10 Technology Tools for REALTORS®

1. Website

Website is one of the most important marketing tools an agent can have. It’s not just a way to tell potential homebuyers and sellers who you are and what you offer, but it essential for lead generation. How so? If you set up a form on our site, most likely on your home page, the more motivated consumers will provide you with their contact information. And voila, you have a new lead. Set up auto-responder emails to thank a person for visiting your site, give your contact info, and tell them a realistic amount of time when they should expect a return call or email from you. Continue reading this post


Posted by: Jessica Gopalakrishnan on November 6th, 2007 under Technology, Website Strategies


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