I thought it would be worthwhile to show agents, particularly HomeGain BuyerLink and AgentEvaluator members, some true stats of Internet leads (from one Realtor to another).
My goal in gathering this data was to discover home buyer tendencies. I randomly took 100 of our sales this year to come up with the following stats.
I figured it’s roughly 50% of our sales this year and would be a great sampling.
The main findings were the following:
Average Number of Days to Purchase: 180.5 days
Quickest Sale: 5 days
Longest Sale: 539 days
(Last year we had approximately 20 sales from leads that were from the year 2004.)
Number of Closed Leads with Phone Numbers: 88
Number of Closed Leads with no Phone Number: 12
(This is a tough number to quantify as many of our Agents put the phone numbers in the CRM once they have obtained it. When I worked on this stat two years ago, we were at 25% of our sales came from leads with no phone number. I believe we are most likely still around that level.)